Lightspeed Blog

2018 Chinese New Year Consumer Behaviour

Posted by Jeff Tsui on Feb 12, 2018

We hear about the rate of consumer change, but what do these behaviour’s look like when it comes to a traditional holiday season? We took a look at the intentions for 1500 panellists from five of our panels where Chinese New Year will be celebrated… what did we find?

2018_ChineseNewYear_Infographic.jpg

 

 

Topics: APAC, Marketing Research Data, Market Research Trends

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