Kantar's Profiles Blog

Using Chatbot Technology to Enhance Audience Understanding

Posted by Wei Guo on Jun 12, 2019

We’re getting creative with research. Classic quantitative and qualitative techniques no longer fit every research project, whether that be due to time, budget or resources. Thankfully, technology is helping bridge the gap between quantitative and qualitative research practices by offering more in-depth ways to connect with consumers.

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Topics: Respondent experience, marketing research technologies, APAC, qualitative research, quant vs. qual, modern surveys, Sourcing

Keeping Up with Today’s Consumers Across Asia-Pacific

Posted by Ashish Pandey on May 9, 2019

Recently I was privileged to present at the MRSI Annual Market Research Seminar in Mumbai on ‘Keeping Up With Today’s Connected Consumers’. More specifically, we took this opportunity to explore how research can leverage today’s connected consumer to better understand audiences during a time of technological evolution.

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Topics: Marketing Research Data, APAC, behavioral data

Ask the Expert: Enhancing Profiles and Maximizing Research Investments with Connected Data

Posted by Jacqui Amaral on May 3, 2019

As researchers, we have a wide range of people to please, from internal stakeholders, to external clients, to our consumers. We have budgets to be mindful of, investments to defend and respondents to satisfy (so they continue providing us valuable information!). 

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Topics: Digital Data Collection, Mobile Advertising, marketing research technologies, media buying, marketing research trends, Brand Advertisting, Survey Engagement, modern surveys, Ask the Expert

comScore Captures & Validates Real World Behaviors by Measuring “Say vs. Do”

Posted by Chris Fabber on Apr 18, 2019

Consumers live in the now; they are connected to hundreds of friends and followers through an endless number of devices. Few marketing challenges are trickier than trying to identify and recognize what drives their attitudes and behaviors. What they do and what they say can be vastly different in today’s mobile world.

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Topics: Panels, Brand Advertisting, validation, behavioral data

Dining Rewards can Help Restaurants Take a Bigger Bite out of Credit Card Sales

Posted by Carissa Scenna on Apr 3, 2019

With more credit cards now offering up to 5X rewards on dining purchases (Chase Sapphire Reserve, American Express Hilton Honors, Capital One Savor), does restaurant spending get a big boost? The answer is yes -- for several leading rewards cards.

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Topics: Data Driven Marketing, Financial Services, Marketing Research Data

Ask the Lightspeed Expert: Healthcare Data Collection

Posted by Jacqui Amaral on Mar 27, 2019

Conducting quantitative and qualitative research can be a unique process when targeting healthcare audiences, such as physicians, payers, KOLs and patients. Best practices and techniques we use for consumer research can also be applicable to these audiences.

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Topics: data enrichment, media buying, data append, Healthcare Research, modern surveys, Ask the Expert

Ask The Lightspeed Expert: The Mobile Impact

Posted by Melissa Moxley on Mar 21, 2019

“You need to allow smartphone respondents into your survey!" Those of us in the business of survey design and panel management have been telling researchers this for years now, but we need to show you and not just tell you why.

In our latest Q&A, Chris Stevens, Chief Research Officer at Lightspeed, reviews some of the sticking points around this. 

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Topics: Mobile, Survey Design, mobile first, mobile marketing research, mobile surveys, Ask the Expert

Here’s How Nutrition Labels Will Impact Alcohol Sales

Posted by Jacqui Amaral on Mar 13, 2019

In 2019, we’re seeing consumers health habits evolve. For many, formal diets and exercise fads are being deprioritized with the desire to form more sustainable healthy lifestyles. Gone is the importance of the fat-free or zero-calorie version of a product; consumers want whole, clean ingredients in their food and beverages. They are placing a new level of importance on the clarity of what they’re putting in their bodies that extends beyond calorie, sugar and fat intake.

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Topics: Marketing Research Data, Consumer Insights

Ask the Expert: Data Collection & Consumer Insights

Posted by Caroline Frankum on Feb 26, 2019

The Consumer Insights industry is one that is evolving at an exponential pace. Change of this magnitude is giving us reason to modernize our survey designs, evaluate how we’re sampling and sourcing respondents and pushing us be creative with connecting data sources that maximize research funds and extend the value of the insights we uncover.

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Topics: Digital Data Collection, Panels, Consumer Insights, modern surveys, Ask the Expert

Ask the KANTAR Expert: Sampling & Sourcing

Posted by Jacqui Amaral on Feb 12, 2019

There is no denying that marketing research is evolving. New technologies, the abundance of data available and consumer dependence of smartphones being the biggest contributors. But how does this change the way we sample via online research? And source permission-based, quality respondents? 

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Topics: Dynamic Sourcing, Online Sampling, Panels, online surveys, Sourcing, Ask the Expert

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