There is no denying that marketing research is evolving. New technologies, the abundance of data available and consumer dependence of smartphones being the biggest contributors. But how does this change the way we sample via online research? And source permission-based, quality respondents?
The global privacy landscape has changed dramatically in the beginning of this millennium. On the one hand, data is regarded as power and the new commodity or even currency, on the other hand, both data subjects and regulators have increasing demand of data privacy to avoid personal data violation.
With the innovations in healthcare technology, it’s no surprise that consumers feel empowered to take control of their health and wellness with the help of web-connected mobile health (mHealth) devices and applications. Smartphone ownership and the use of wearable technology and health-related apps are on the rise, and the proof is in the data. Since 2015, smartphone ownership has risen 21%, the use of wearable technology has increased 12.3% and the use of health-related apps has increased 25%.
As with every New Year, 2019 comes with new resolutions and predictions.
At Lightspeed, we've cemented our commitment to quality data and modern survey design; this year we aim to create holistic approaches that cater to the needs for simplicity, speed and scale. Below, Caroline Frankum, Global Chief Executive Officer at Lightspeed, shares insight on what you can expect from Lightspeed in the months to come and predictions for the industry in 2019.
"See you in an hour?” My son said to his friend as we were leaving school. I felt perplexed: I wasn’t aware of any playdate plans we had for the afternoon. When I asked him, he said they are meeting at Pet Sim on Roblox.
We live in an increasingly socially connected and socially conscious world, causing many global brands to weave purpose into the fabric of their businesses - through mission statements, narratives and campaigns.
Social media and the quality of online content is making visuals a currency we all deal in. As Jeff Bullas, 2018 Forbes Top 20 Influencer of Chief Marketing Officers, states “Photos are becoming the universal language”.
November marks National Diabetes Awareness Month, and this year, it spotlights gestational diabetes.
We define a “mobile friendly survey” different from a “modern survey.” A modern survey involves more than a device agnostic design; all components of a modern survey are designed specifically with consumer’s time and experience in mind. Here are five tips for going modern:
In 2009, the year following the iPhone’s release, eBay conducted $600 million in mobile transactions. Out of the gate eBay’s elegant app minimized friction throughout the acts of buying and selling. Ten years on, market research still struggles to keep pace. Why are links to 30-minute, even one hour plus surveys being emailed to potential respondents? What many refer to as the glacial pace of market research’s migration to mobile is not for lack of trying. Players new and old across the research project service arc have started entire companies, released new products, published parallel test findings and worked diligently to develop tools allowing the process of taking a survey on a smartphone to be as easy as booking a ride on Lyft. Many brand trackers have been redesigned and shortened without any changes to the valuable trend data and normative measures marketers use to make decisions.