Kantar's Profiles Blog

Accessing the Already Connected Consumer

Posted by Jeff Tsui on Nov 7, 2019

Our main goal in research is to better understand the audiences that impact our business decisions. And to do this, it's important to reach a representative group of engaged people. 

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Topics: Mobile, Social Media, Survey Design, Online Sampling, Digital Consumer, Consumer Insights, modern surveys, Sourcing

Connecting Data Sources with Security

Posted by David Tripepi on Oct 7, 2019

The biggest misconception since the launch of GDPR is the belief the European legislation, published in May 2018, changed the landscape of privacy and security. However, what it actually did was set more stringent checks on the preexisting legal processes and privacy compliance, as well as increase the level of accountability through heftier penalty charges for those noncompliant.

So, how do we manage data and connect data sources safely without fear of handling the personal data of our customers and respondents in a careless manner?

We should start by stating the obvious concept of anonymisation.

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Topics: Data Driven Marketing, Privacy, Data Quality, MRX Trends, data enrichment, marketing research best practices, data series, gdpr, data search

Brand Buying Loyalty: What Makes consumers Go Back Again and Again?

Posted by Philippe Rondeau on Sep 11, 2019

In a time when choice is rife for consumers and disruption produces new opportunities regularly, understanding the factors that help or hinder your brand to be chosen by customers is vital. I was recently involved in a Kantar study that explored the reasons consumers stay loyal in their reported buying behaviours, as well as the motivations to switch brands. We interviewed 3657 people from the Kantar Profiles Network across 12 countries (US, Brazil, UK, France, Germany, Spain, The Netherlands, India, Singapore, Indonesia, Mainland China and Korea) covering 11 categories of products and services.

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Topics: Market Research Trends, Market Research, Emotional Insights, Digital Consumer, Marketing Research, MRX Trends, Consumer Insights, behavioral data

Selfies, Chatbots and the State of Mobile Banking

Posted by Rebecca Koppie on Aug 28, 2019

This article was first published by Admap Magazine in August 2019

A “selfie” can now open a bank account.

In some places, anyway. In June, Natwest, part of the Royal Bank of Scotland, became the first major UK bank
to allow customers to quickly open a new bank account – without visiting a bank branch – by uploading
documents and submitting a selfie on their mobile device. This continues a trend set by several banks in other
regions, including the Philippines and South Africa. In the United States, reports of the advent of “selfie banking”
were abundant in 2016 and 2017, but so far it is not an option.

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Topics: Mobile Banking, Financial Services, Marketing Research Data, Consumer Insights, thought leadership, behavioral data

Conjoints in Healthcare Research: Not Always As Easy As ABC

Posted by Nikolina Sakelliou on Jul 22, 2019

Do you want to optimise your product development? Improve your market share? Achieve growth?

I mean, of course you do, who wouldn’t? But, at the same time, you’re finding this challenging. You can’t really pinpoint where the gap lies and identify what the next steps should be. Well, if that’s the case then keep reading. Because Conjoint Analysis might be the right solution for you.  

Healthcare companies win over physicians by putting the right combination of features in their products and charging the right price. It is as simple as that; and Conjoint Analysis helps you do exactly that.

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Topics: questionnaire design, marketing research best practices, Healthcare Research

How 5% Rotating Category Rewards Programs Are Impacting Competing Credit Cards

Posted by Rebecca Koppie on Jun 25, 2019

Kantar takes a deep dive into 5% rotating category rewards programs. We explore how effective quarterly promotions are in generating transactions for the top players – and how these leading category cards may be impacting competitors. 

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Topics: Financial Services, behavioral data

Using Chatbot Technology to Enhance Audience Understanding

Posted by Wei Guo on Jun 12, 2019

We’re getting creative with research. Classic quantitative and qualitative techniques no longer fit every research project, whether that be due to time, budget or resources. Thankfully, technology is helping bridge the gap between quantitative and qualitative research practices by offering more in-depth ways to connect with consumers.

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Topics: Respondent experience, marketing research technologies, APAC, qualitative research, quant vs. qual, modern surveys, Sourcing

Keeping Up with Today’s Consumers Across Asia-Pacific

Posted by Ashish Pandey on May 9, 2019

Recently I was privileged to present at the MRSI Annual Market Research Seminar in Mumbai on ‘Keeping Up With Today’s Connected Consumers’. More specifically, we took this opportunity to explore how research can leverage today’s connected consumer to better understand audiences during a time of technological evolution.

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Topics: Marketing Research Data, APAC, behavioral data

Ask the Expert: Enhancing Profiles and Maximizing Research Investments with Connected Data

Posted by Jacqui Amaral on May 3, 2019

As researchers, we have a wide range of people to please, from internal stakeholders, to external clients, to our consumers. We have budgets to be mindful of, investments to defend and respondents to satisfy (so they continue providing us valuable information!). 

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Topics: Digital Data Collection, Mobile Advertising, marketing research technologies, media buying, marketing research trends, Brand Advertisting, Survey Engagement, modern surveys, Ask the Expert

comScore Captures & Validates Real World Behaviors by Measuring “Say vs. Do”

Posted by Chris Fabber on Apr 18, 2019

Consumers live in the now; they are connected to hundreds of friends and followers through an endless number of devices. Few marketing challenges are trickier than trying to identify and recognize what drives their attitudes and behaviors. What they do and what they say can be vastly different in today’s mobile world.

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Topics: Panels, Brand Advertisting, validation, behavioral data

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