Lightspeed Blog

Connecting to the World of Gaming

Posted by Mary Kyriakidi on Dec 11, 2018

"See you in an hour?” My son said to his friend as we were leaving school. I felt perplexed: I wasn’t aware of any playdate plans we had for the afternoon. When I asked him, he said they are meeting at Pet Sim on Roblox.

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Topics: Data Driven Marketing, Marketing Research Data

Purpose in Asia: What Matters to Consumers and Why it Matters to Brands

Posted by Becki Southern on Dec 6, 2018

We live in an increasingly socially connected and socially conscious world, causing many global brands to weave purpose into the fabric of their businesses - through mission statements, narratives and campaigns.

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Topics: APAC, Consumer Insights, Marketing Research Data, Emerging Markets, thought leadership, Data Driven Marketing

Validating Visuals: Exploring the Powers and Pitfalls of Using Visuals in Research

Posted by Becki Southern on Nov 30, 2018

Social media and the quality of online content is making visuals a currency we all deal in. As Jeff Bullas, 2018 Forbes Top 20 Influencer of Chief Marketing Officers, states “Photos are becoming the universal language”. 

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Topics: visualization, Marketing Research Data, Data Driven Marketing

A Spotlight on Gestational Diabetes

Posted by Rachel Bear on Nov 15, 2018

November marks National Diabetes Awareness Month, and this year, it spotlights gestational diabetes.

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Topics: Healthcare Research, Marketing Research Data

Mobile Survey vs. Modern Survey - What's the Difference?

Posted by May Ling Tham on Nov 7, 2018

We define a “mobile friendly survey” different from a “modern survey.” A modern survey involves more than a device agnostic design; all components of a modern survey are designed specifically with consumer’s time and experience in mind. Here are five tips for going modern: 

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Topics: modern surveys, mobile surveys, mobile marketing research, Respondent experience, Mobile

Still Fielding Long Surveys? Your Data is at Risk

Posted by Dean Abt on Oct 31, 2018

In 2009, the year following the iPhone’s release, eBay conducted $600 million in mobile transactions. Out of the gate eBay’s elegant app minimized friction throughout the acts of buying and selling. Ten years on, market research still struggles to keep pace. Why are links to 30-minute, even one hour plus surveys being emailed to potential respondents? What many refer to as the glacial pace of market research’s migration to mobile is not for lack of trying. Players new and old across the research project service arc have started entire companies, released new products, published parallel test findings and worked diligently to develop tools allowing the process of taking a survey on a smartphone to be as easy as booking a ride on Lyft. Many brand trackers have been redesigned and shortened without any changes to the valuable trend data and normative measures marketers use to make decisions.    

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Topics: modern surveys, Data Quality

Consumers Are Changing, So Are Surveys and Recruitment

Posted by Shaun Hawley on Oct 25, 2018

Today’s consumers already have a voice online; they publish opinions, build their own sites, post videos and share content. Technology is enabling an increase in mobile activity – allowing people to connect everywhere and at any time. Because of this, it stands to reason that that the way we’re interacting with respondents is shifting. Market researchers are now facing the challenge of being on the consumer’s terms and competing for time with them.

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Topics: Online Sampling, modern surveys, Mobile, mobile first

Step by Step Guide to Modernizing Your Surveys

Posted by Jon Puleston on Oct 23, 2018

By engaging with consumers in meaningful ways, you’ll capture data on what they think, what content they see and what they do. Our Modern Survey Design techniques enable you to know more by asking the right questions in the right way.

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Topics: modern surveys, marketing research best practices, questionnaire design, Survey Design

What Market Research Can Learn from Siri & Alexa

Posted by Jason Dodge on Oct 15, 2018

Innovation is impacting every part of our lives, with smartphones making the world available from our pocket with a simple click, swipe or voice command. And now Apple HomePod and Amazon Echo, teamed up with our friends Siri and Alexa, are giving us direct access to information without the need to reach for a device.

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Topics: smart speaker, marketing research trends, Marketing Research Data, data search

Perception of Mental Health in the Workplace

Posted by Jacqui Amaral on Oct 10, 2018

2018 has been a big year for women: from TIME Magazine naming those who spoke out about sexual harassment as Person of the Year, to UK celebrating 100 years of women’s right to vote, to the US Women’s Soccer team making headlines.  

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Topics: Marketing Research Data, Healthcare Research

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