Lightspeed Blog

Online Behavior: Mobile vs Desktop

Posted by Lous van Eijndhoven on Apr 12, 2018

One of the trends within organizations nowadays is putting the customer central; setting the customer at the heart of your business and immerse yourself among your target. This enables you to fully understand your customer’s needs and successfully respond on that.

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Topics: mobile marketing research, mobile surveys, modern surveys

Smart Speakers: The Next Step for Modern Survey Design? 

Posted by Katy DiGiacomo on Apr 5, 2018

Smart speakers are dramatically affecting consumers’ daily lives. According to Quartz blog, “These devices give companies access to a trove of user data in the form of every command a user asks of their device.” Today, 34 percent of Americans own a smart speaker and a new wave of devices are now hitting the consumer market.

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Topics: Consumer Insights, marketing research technologies, modern surveys

Credit Card comparison Shopping: The Impact of Digital Marketing

Posted by Rebecca Smith on Apr 2, 2018

The Lightspeed Financial Services Group (FSG) recently reported on consumer trends and reactions regarding data breaches, personal loans and credit card acquisitions, and we now turn to credit card comparison shopping. In our latest post, we explore how digital marketing is more important today in establishing awareness, but digital tools also make it easier for prospective cardholders to compare multiple cards. 

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Topics: Data Driven Marketing, Financial Services, marketing research trends

Australian Cricket Ball Tampering: Consumer Reaction

Posted by Eddie Hertz on Mar 28, 2018

The recent uproar over the Australian Cricket team's ball tampering incident has incited many comments from all kinds of punters; fans and non-fans of the game alike. To tap into how Australians really feel, Lightspeed ran an overnight poll among a nationally representative sample size of 300 respondents on the 26 March 2018.Lightspeed Quick Turn Insights - guaranteed results in 24-48 hours. Click here  to learn more! 

79% of respondents were aware of the incident, and just over half of these considered themselves cricket fans. Even if you are not a fan, chances are you have heard of this incident as an Australian.

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Topics: Marketing Research Data, APAC

What’s in a Word: A look at Gender Differences in Verbatim

Posted by Alex Wheatley on Mar 7, 2018

We are living in an era of change, and one fundamental human right being addressed now is the injustice and imbalance of how certain groups are perceived in society and how it affects their advancement in life. At the heart of this change is progress in women’s rights globally and the desire to create a more equal society.

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Topics: Marketing Research Data

Storytelling: A Modern Data Love Story

Posted by Laura Sigman on Mar 1, 2018

The marriage of brands and data can often be a platonic affair; sometimes loveless, but at the same time accepted as just the way things are.

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Topics: Video, research on research, data append, facial coding, modern surveys

2018 Chinese New Year Consumer Behaviour

Posted by Jeff Tsui on Feb 12, 2018

We hear about the rate of consumer change, but what do these behaviour’s look like when it comes to a traditional holiday season? We took a look at the intentions for 1500 panellists from five of our panels where Chinese New Year will be celebrated… what did we find?

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Topics: Market Research Trends, Marketing Research Data, APAC

Change in Chinese New Year Traditions contradicts economic shifts

Posted by Jeff Cao on Feb 12, 2018

A study from Lightspeed reveals 8% of Taiwanese people intend to give more than US$200 in each Red Packet.

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Topics: MRX Trends, APAC, marketing research trends

High Quality, Clean Data: 5 Design Best Practices

Posted by Lous van Eijndhoven on Jan 25, 2018

Bold, creative, fast insights requires not only high quality respondents, but effective and efficient quality control methods. If you use untruthful data, you or your clients are ultimately being misguided in the business decisions that you are basing off of these facts and figures. So, what can we do to avoid this and drive ‘quality’ into the right direction?

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Topics: Survey Design, Data Quality, modern surveys

2018 Top Challenges & Opportunities in Research

Posted by Jon Puleston on Jan 18, 2018

The GRIT 2017 Q3-Q4 Report is now available for download at GreenBook, and below you can find one of the key sections: the Challenges & Opportunities for the industry. Jon Puleston of Lightspeed, with contributions from Ryan Soulet of the MSU MMR program and Tom Anderson of OdinText, led the charge in analyzing thousands of verbatim responses to the questions we asked about challenges, solutions, and opportunities for the industry in the year ahead. This gives us a quick read on where the “heads and hearts” of researchers are and offers a glimpse of where the industry may be going. This blog first appeared on the GreenBook blog as part of their GRIT Sneak Peek. 

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Topics: Market Research Trends, Market Research, Marketing Research Data, MRX Trends

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