Lightspeed Blog

Marissa Kimball

Client Operations Team Lead, East Region

Marissa Kimball joined Lightspeed GMI in April 2012. In her current role as Client Operations Team Lead for the east region, Marissa is responsible for providing essential direction for a full-range of client services. She specializes in creative targeting and provides training for her team, and possesses a huge wealth of knowledge on specific areas of operations including CO feasibility and brokerage info. Marissa also serves as fundraising chairperson for the Marlborough office’s Bigger Than Lightspeed charity initiatives.

Marissa graduated cum laude from the University of Massachusetts Dartmouth Charlton College of Business with a bachelor’s degree in marketing, and completed the University of Georgia's Principles of Market Research certificate program. She is currently pursuing her master’s degree in communications with a concentration in new media and marketing from Southern New Hampshire University.

Recent Posts

Millennials in Market Research: Providing a Platform for Feedback

Posted by Marissa Kimball on Jul 28, 2016

Everyone is a panelist, but are all voices heard equally in marketing research?

Millennials are changing and shaping the way we use technology. Researchers around the world are intrigued by their new ways of thinking and their ‘take-the-reigns’ personalities. This generation doesn’t let things slip through the cracks; they’re paying attention to all of the details. With in-the-moment mobile research becoming a reality, are we fully embracing such a powerful group of consumers?

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Topics: Millennials, marketing research technologies

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