Lightspeed Blog

The differences between Australia’s Marriage Equality Voters

Posted by Alex Wheatley on Oct 20, 2017

“Should the law be changed to allow same-sex couples to marry?”

This is the question many Australians are now answering. And it’s not a simple yes or no response; the debate on same sex marriage is complicated. With the divides being multidimensional and diverse, Lightspeed conducted a survey of more than 1,000 Australians to reveal their reasoning behind their votes.  

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Topics: Market Research

CONSUMERS LOOK TO BANKS FOR REASSURANCE AFTER EQUIFAX BREACH

Posted by Rebecca Smith on Sep 28, 2017

While more than 80% of US consumers are aware of the Equifax data breach announced this month, relatively few have taken actions beyond checking their credit card transactions a little more closely, a new Lightspeed survey reveals. But they want assurances of monitoring from their banks and credit card companies.

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Topics: Financial Services, Data Breach

Can You Really Trust Uninterested Respondents?

Posted by Alex Wheatley on Sep 25, 2017

Survey design in research is something that has generally evolved rather than proactively developed with questions phrased in the language of research and designed solely to answer the researcher’s query. What we tend to forget is whether anyone actually wants to read that question, let alone whether it’s engaging enough to make someone want to answer it.

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Topics: Healthcare Research, Survey Engagement

Consumer Trends: What Personal Loans Look Like Today

Posted by Rebecca Smith on Sep 13, 2017

What does personal loan usage look like among your customer segments or within your footprint? In the latest Lightspeed Financial Services Group post, we look at consumer trends across secured and unsecured loans. 

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Topics: Data Driven Marketing, Market Research Trends, Financial Services

Are your surveys healthy?

Posted by Joris Schellekens on Sep 6, 2017
Do I want to know? Yes - you need to know!

Today’s researcher is all about gathering data to create insights that provide guidance and strengthen the core business, future-proofing decision making for their company. In truth that only covers the ‘need-to-know’ part; there is a large share of ‘nice-to-know’ insights as well that are gathered for various reasons (e.g., to verify general thoughts or just to satisfy the board, directors, managers and other influential people within organizations). Need-to-know and Nice-to know insights are both based on data.

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Topics: Honesty Detector, Data Quality, Survey Health Score

Citi vs. Chase: A Look At Credit Card Acquisitions

Posted by Rebecca Smith on Aug 8, 2017

Our Lightspeed Financial Services Group series continues with another look at credit cards. Consumers prefer a stable rate when it comes to rewards programs, but what do people feel about signing up for a new card all together? In our latest post, we learn what appeals to new card holders. 

62% of new cardholders say applying for their new cards didn’t impact the usage of other cards in their wallets – but 38% did cancel or stop using another card, according to Lightspeed FSG’s 2017 New Card Acquisition Study.

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Topics: Financial Services

What market researchers can learn from start-ups

Posted by Paulina Dabrowska on Jul 25, 2017

The world of marketing research is constantly evolving – new technologies enable consumers to move onto the ‘next thing’ seconds after engaging with a survey today. Given the fast pace of change with our industry now, ESOMAR initiated a “Research Rally” series to challenge researchers and expand their ways of thinking, and designing.

The notion behind the event was simple – researchers would collectively evaluate local start-ups looking to improve their business model, product or services. Currently Britain is experiencing start-up fever: 80 new businesses were born each hour throughout 2016. However, these rosy statistics are tainted by the fact that 9 out of 10 start-ups fail. In today’s competitive marketplace, lucky guesses are no longer enough to create a successful innovation – the decision to invest in market research might determine a business’ survival.

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Topics: Market Research Trends, Marketing Research

Credit Card Rewards Redemption: What Appeals to Consumers

Posted by Rebecca Smith on Jul 20, 2017

Our four-part series from Lightspeed Financial Services Group continues with a look at credit card reward programs. Our first post highlighted consumers' views of daily dangerous driving activities, demonstrating how mobile enables risky behavior. Today, we focus on what rewards programs appeal to consumers and how the branded competition stacks up. 

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Topics: Financial Services, Marketing Research

CAPTURING THE VOICE OF TODAY'S INFLUENCERS: A Q&A WITH JULIE ARBIT

Posted by Wendy Covey on Jul 12, 2017

Millennials are willing and eager to share personal content (as long as it's relevant) and ultimately crave authenticity. Yet with 83.1 million millennials in the United States, their voices are often underrepresented within typical marketing research forums. So, how do we win their trust and engage them into the marketing research process? 

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Topics: Data Driven Marketing, Millennials, marketing research trends

Distracted Driving: How Mobile Enables Risky Behavior

Posted by Rebecca Smith on Jun 29, 2017

While many consumers agree that using mobile phones while driving isn’t OK to do, the activity is perceived as only moderately dangerous compared to other distracted driving activities. According to a recent Lightspeed FSG study on Dangerous Driving Activities (2016), 45% of U.S. consumers agree completely that it’s never OK to use a mobile phone while driving (65% agree completely or slightly). More than half of respondents observed other drives using their phones while driving. And, older consumers are more likely to agree with this sentiment than younger consumers (37% of 25-34 year olds vs. 59% of those age 65+).

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Topics: Lightspeed FSG

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