Lightspeed Blog

What’s in a Word: A look at Gender Differences in Verbatim

Posted by Alex Wheatley on Mar 7, 2018

We are living in an era of change, and one fundamental human right being addressed now is the injustice and imbalance of how certain groups are perceived in society and how it affects their advancement in life. At the heart of this change is progress in women’s rights globally and the desire to create a more equal society.

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Topics: Marketing Research Data

Storytelling: A Modern Data Love Story

Posted by Laura Sigman on Mar 1, 2018

The marriage of brands and data can often be a platonic affair; sometimes loveless, but at the same time accepted as just the way things are.

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Topics: Video, research on research, data append, facial coding, modern surveys

2018 Chinese New Year Consumer Behaviour

Posted by Jeff Tsui on Feb 12, 2018

We hear about the rate of consumer change, but what do these behaviour’s look like when it comes to a traditional holiday season? We took a look at the intentions for 1500 panellists from five of our panels where Chinese New Year will be celebrated… what did we find?

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Topics: Market Research Trends, Marketing Research Data, APAC

Change in Chinese New Year Traditions contradicts economic shifts

Posted by Jeff Cao on Feb 12, 2018

A study from Lightspeed reveals 8% of Taiwanese people intend to give more than US$200 in each Red Packet.

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Topics: MRX Trends, APAC, marketing research trends

High Quality, Clean Data: 5 Design Best Practices

Posted by Lous van Eijndhoven on Jan 25, 2018

Bold, creative, fast insights requires not only high quality respondents, but effective and efficient quality control methods. If you use untruthful data, you or your clients are ultimately being misguided in the business decisions that you are basing off of these facts and figures. So, what can we do to avoid this and drive ‘quality’ into the right direction?

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Topics: Survey Design, Data Quality, modern surveys

2018 Top Challenges & Opportunities in Research

Posted by Jon Puleston on Jan 18, 2018

The GRIT 2017 Q3-Q4 Report is now available for download at GreenBook, and below you can find one of the key sections: the Challenges & Opportunities for the industry. Jon Puleston of Lightspeed, with contributions from Ryan Soulet of the MSU MMR program and Tom Anderson of OdinText, led the charge in analyzing thousands of verbatim responses to the questions we asked about challenges, solutions, and opportunities for the industry in the year ahead. This gives us a quick read on where the “heads and hearts” of researchers are and offers a glimpse of where the industry may be going. This blog first appeared on the GreenBook blog as part of their GRIT Sneak Peek. 

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Topics: Market Research Trends, Market Research, Marketing Research Data, MRX Trends

10 Diagnostic Techniques to Help Optimize Mobile Surveys

Posted by Steve Wigmore on Dec 14, 2017

Change. It’s a concept that some professionals fear, while others embrace head on. It’s also inevitable, and in the marketing research space we must adapt to how consumer behavior and technology are forcing us to change the way we collect data from the modern respondent. First and foremost, they’re wanting to participate in research on mobile devices, but adapting survey research isn’t always easy or straightforward. We can’t ask a long list of questions we want answers to; we need to write questions that people want to answer. Gone are the data-entry centric, prescriptive question formats, and in are conversational question formats.

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Topics: Mobile, Survey Design, modern surveys

'Tis the Season to Know Your Consumer

Posted by Matt Hunt on Dec 12, 2017

With less than two week to go, it’s beginning to look a lot like Christmas. But what does this look like to Australian consumers?

‘Tis the season to be jolly but it is also the season to know your consumer…even better than the rest of year, that is! We asked our Australian mobile and tablet respondents about a few of their plans for the festive period. Here’s what they told us.

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Topics: Market Research Trends, Digital Consumer, Consumer Insights

What now? Looking at voter feelings after the same sex marriage vote results

Posted by Alex Wheatley on Dec 6, 2017

During the same sex marriage vote, we asked Australians about their voting intentions as well as surrounding feelings to the decision-making process. Not only was this an interesting comparison of the 'for' and 'against' camps, but the results of the survey matched the real voting outcome exactly, with 62% for and 38% against.

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Topics: Mobile, Market Research

Is Digital Marketing Restricting Diversity?

Posted by Frank Kelly on Dec 5, 2017

Today, our personal online activities have evolved into a series of seemingly self-directed interactions, unbeknownst to us, that are largely prescribed by digital marketing logic. Our social lives once revolved around where we lived, but now it is more likely the digital space that we occupy defines our lives. According to Statista, global social networking audiences surpassed 2 billion users in 2016. We now spend an average of 135 minutes on social media platforms per day. So, who controls the online narrative? Are brands driving consumer behavior or are consumers in complete control?

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Topics: Digital Consumer

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