Lightspeed Blog

10 Diagnostic Techniques to Help Optimize Mobile Surveys

Posted by Steve Wigmore on Dec 14, 2017

Change. It’s a concept that some professionals fear, while others embrace head on. It’s also inevitable, and in the marketing research space we must adapt to how consumer behavior and technology are forcing us to change the way we collect data from the modern respondent. First and foremost, they’re wanting to participate in research on mobile devices, but adapting survey research isn’t always easy or straightforward. We can’t ask a long list of questions we want answers to; we need to write questions that people want to answer. Gone are the data-entry centric, prescriptive question formats, and in are conversational question formats.

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Topics: Mobile, Survey Design, modern surveys

'Tis the Season to Know Your Consumer

Posted by Matt Hunt on Dec 12, 2017

With less than two week to go, it’s beginning to look a lot like Christmas. But what does this look like to Australian consumers?

‘Tis the season to be jolly but it is also the season to know your consumer…even better than the rest of year, that is! We asked our Australian mobile and tablet respondents about a few of their plans for the festive period. Here’s what they told us.

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Topics: Market Research Trends, Digital Consumer, Consumer Insights

What now? Looking at voter feelings after the same sex marriage vote results

Posted by Alex Wheatley on Dec 6, 2017

During the same sex marriage vote, we asked Australians about their voting intentions as well as surrounding feelings to the decision-making process. Not only was this an interesting comparison of the 'for' and 'against' camps, but the results of the survey matched the real voting outcome exactly, with 62% for and 38% against.

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Topics: Mobile, Market Research

Is Digital Marketing Restricting Diversity?

Posted by Frank Kelly on Dec 5, 2017

Today, our personal online activities have evolved into a series of seemingly self-directed interactions, unbeknownst to us, that are largely prescribed by digital marketing logic. Our social lives once revolved around where we lived, but now it is more likely the digital space that we occupy defines our lives. According to Statista, global social networking audiences surpassed 2 billion users in 2016. We now spend an average of 135 minutes on social media platforms per day. So, who controls the online narrative? Are brands driving consumer behavior or are consumers in complete control?

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Topics: Digital Consumer

6 Ways to Build a Modern Survey

Posted by Melissa Moxley on Dec 1, 2017

Technology is evolving, and so is consumer behavior. As researchers, we've adapted our survey designs and interview techniques as a result. But modifying survey designs for today's respondent isn't as simple as making it mobile compatible. Surveys need to be optimized for a better, more modern consumer experience. Here are six tips to consider when building a modern survey.  

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Topics: Survey Design, modern surveys

Modern Surveys Need the ‘Write’ Stuff, Too

Posted by Jacqui Amaral on Nov 8, 2017

You want simple, faster, better access to data and people.

We’ve heard this message loud and clear. Industry statistics have overwhelmingly communicated that consumers are living and working on their smartphones and tablets, but researchers are not writing surveys to reach the modern respondent.

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Topics: Survey Design, modern surveys

Understanding Amazon’s Australian launch through consumer opinion

Posted by Kate Richards on Nov 2, 2017

We are unequivocally in an age of transformation. New market entrants, game changers and disruptors are making even the largest, most established and loved brands question their approach and position.

And the upcoming arrival of Amazon into the Australian market means the Retail industry are feeling this even more so.

Working with our client Retail Doctor Group (RDG Consumer Insights division), Lightspeed powered a recent study into consumer views around Amazon to uncover some key data in ‘How to win in the post Amazon world’, surveying more than 1,000 of our Australian consumer panellists.

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Topics: Marketing Research Data, Amazon

The Seasons of Change: How Does Global Warming Impact Consumer Behavior?

Posted by Jacqui Amaral on Oct 26, 2017

Does the Atlantic hurricane season seem more intense this year than it has in recent years?

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Topics: Market Research, Consumer Insights

Rebuilding the Brand of Market Research

Posted by Laura Jasinski on Oct 24, 2017

“Groups often make better decisions than individuals, but you need to create an environment in which people can express themselves and in which other people are prepared to genuinely listen to alternative points of view,” stated Eric Salama in a recent blog post. He went on to say, “Marketing can be an enormous force for good. The industry should remind itself more often of the impact it can and does have.”

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Topics: Market Research Trends, Market Research

The differences between Australia’s Marriage Equality Voters

Posted by Alex Wheatley on Oct 20, 2017

“Should the law be changed to allow same-sex couples to marry?”

This is the question many Australians are now answering. And it’s not a simple yes or no response; the debate on same sex marriage is complicated. With the divides being multidimensional and diverse, Lightspeed conducted a survey of more than 1,000 Australians to reveal their reasoning behind their votes.  

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Topics: Market Research

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