Lightspeed Blog

Becki Southern

Marketing Manager, APAC
As Marketing Manager, Becki is responsible for leading the brand portfolio across the Asia-Pacific region. She works closely with regional and global teams to deliver the full marketing service.

Becki has worked in the industry for seven years, previously with Research Now in both EMEA and APAC. Her understanding and passion for data-driven marketing allows her to relate to the changing marketing landscape for clients across the globe. In turn, she plays a key part in transitioning new and existing offerings to market.

Recent Posts

The Logic of Mobile

Posted by Becki Southern on Jun 13, 2017
"If you’re not using mobile marketing to attract new customers to your business, don’t worry your competitors are already using it and are getting those customers instead."

- Jamie Turner, 60SecondMarketer.com

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Topics: Mobile, mobile marketing research

AU Open: Tennis Sticks with Tradition for Viewer Media Consumption 

Posted by Becki Southern on Jan 25, 2017

It’s that time of year again when we remember how good the game of tennis is and tune in to watch fast, and sometimes, nerve-wracking play at the Australian Open. Being British, my affiliation with Wimbledon and the tradition of the sport is high. When we ran a study (N=403, Nat Rep) around the ways in which Australians are consuming the 2017 Australian Open, I was still surprised at the seemingly traditional approach viewers have for this competition too.

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Topics: Marketing Research

Thoughts from a Marketer in Market Research

Posted by Becki Southern on Jan 17, 2017

The role of marketers in today’s global, complex organizations is changing. Adapting to technology platforms, expanding client needs and diversified user preferences can pull marketers to alter, modify and adjust directions with regular occurrence. From relationship marketing to automation, marketers need to look beyond the usual brand channels to reach their audiences effectively.

Today, 22% of the world’s total population uses Facebook and LinkedIn boasts more than 450 million user profiles, but moreover, almost 80% of time spent on social media platforms happens on mobile. Marketers need to be able and willing to track the changing behaviours and demographics to optimise opportunities with their audiences. As we start a new year, I, as a marketer working in market research, took a look at some of the marketing trends that will likely influence the requirements of our industry over the next 12 months.

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Topics: Data Driven Marketing, Market Research Trends, Digital Data Collection, Marketing Research

Consumers Reveal What They Want for Valentine’s Day

Posted by Becki Southern on Feb 11, 2016

Mixed Results across APAC; Australians Opt for a Hug & Kiss  

Before you stock up on flowers and chocolate, take note of what your significant other really wants this Valentine’s Day. Lightspeed GMI panelists across Asia Pacific revealed the majority of men want to forgo gift giving, instead opting for a hug and kiss. Results also revealed women in Singapore (34%) and Malaysia (31%) are hoping for a weekend getaway, while women in China (29%) and Hong Kong (21%) want jewelry.

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Topics: Mobile

Fifty Shades of Targeting: Tapping into Social Intelligence Insights

Posted by Becki Southern on Apr 22, 2015

Fifty Shades of Grey has many claiming it was one of the 'worst' films to hit the box offices in years, yet its $567 million box office worldwide total speaks differently. The film’s global influence offered brands an “opportunity to engage with the young, upmarket, early-adopting, social media savvy audience the film is set to attract” according to Karen Stacey, CEO of Digital Cinema Media (DCM) in AdAge.

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Topics: Context

Technology Takeover or Take Off?: Data Driven Marketing

Posted by Becki Southern on Mar 17, 2015

What this means for data-driven marketing
Things have changed. You only need look around you to see just how far technology has come in the past decade alone. Whether you look at the Apple product suite, Google’s role in finding your local takeaway, solving who ‘that guy’ on TV is, or the new-age wardrobe must-haves such as Fitbits or Google glass - technology is now a life-essential.

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Topics: Data Driven Marketing

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