Lightspeed Blog

Health Tech: The Physician Perspective

Posted by Matt Titus on Jan 14, 2019

With the innovations in healthcare technology, it’s no surprise that consumers feel empowered to take control of their health and wellness with the help of web-connected mobile health (mHealth) devices and applications. Smartphone ownership and the use of wearable technology and health-related apps are on the rise, and the proof is in the data. Since 2015, smartphone ownership has risen 21%, the use of wearable technology has increased 12.3% and the use of health-related apps has increased 25%.

 

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Topics: Data Driven Marketing, thought leadership, Healthcare Research, health tech

A New Year for Data: Q&A with Caroline Frankum

Posted by Caroline Frankum on Jan 8, 2019

As with every New Year, 2019 comes with new resolutions and predictions. 

At Lightspeed, we've cemented our commitment to quality data and modern survey design; this year we aim to create holistic approaches that cater to the needs for simplicity, speed and scale. Below, Caroline Frankum, Global Chief Executive Officer at Lightspeed, shares insight on what you can expect from Lightspeed in the months to come and predictions for the industry in 2019. 

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Topics: Data Driven Marketing, Digital Data Collection, Prediction, thought leadership

Purpose in Asia: What Matters to Consumers and Why it Matters to Brands

Posted by Becki Southern on Dec 6, 2018

We live in an increasingly socially connected and socially conscious world, causing many global brands to weave purpose into the fabric of their businesses - through mission statements, narratives and campaigns.

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Topics: Data Driven Marketing, Marketing Research Data, Emerging Markets, Consumer Insights, APAC, thought leadership

Modern Marketing Research: A Digital Playground for Brand Marketers?

Posted by Christine Clark on Jul 11, 2018

There’s been a lot of social media buzz in the market research world these past few weeks surrounding the Inc article, “What Your Brand is Missing by Skipping Digital Marketing Research.” The article’s author, Shama Hyder of Zen Media, asserts: “The connected consumer is empowered with so many choices, so many options, that brands have less time than ever to grab their attention.”

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Topics: thought leadership, modern surveys

Four Healthcare Predictions for My Young Professional Colleagues

Posted by Matt Titus on May 25, 2018

This blog was originally published by Intellus Worldwide in their Young Professional Journal, Spring 2018

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Topics: thought leadership, Healthcare Research

Boom or Bust: A Look at Consumer Perceptions of the Australian Property Market vs the Headlines

Posted by James Hurrell on Apr 30, 2018

With growing news of the Australian housing market’s downward trend in price, paired with a trend of increased average of days spent on the market, Lightspeed decided to investigate Australian perceptions relative to news reports. In particular, this study focused on eagerness to buy a property, how they feel the market has performed over the past 12 months, which channels Australians rely on for news and how on point they feel the news is to their position.

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Topics: Marketing Research Data, Consumer Insights, APAC, thought leadership

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