Kantar's Profiles Blog

How Long is too Long on a Mobile Device?

Posted by Stefan Kuegler on Apr 7, 2015

Recently, we’ve been receiving inquiries from our clients around the world on the length of surveys. With increasing numbers of respondents accessing surveys via mobile devices, one of the key questions is how long is too long on a mobile device? To address this question Lightspeed GMI has conducted research in Australia, China, India, and the United States.

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Topics: Mobile, Survey Length

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