Kantar's Profiles Blog

What Market Researchers Can Learn from Film Script Writers

Posted by Jon Puleston on Aug 25, 2015

If you study the art of film making, it will tell you that a good film script is based around one great question. This question captures your attention from the beginning; the story that naturally emerges slowly reveals the answer. The 'question' drives the entire story.

Question: What if every day was the same?  Movie:  Groundhog Day

Question:  What if a nun was made to be a nanny?  Movie: The Sound of Music

Question: What if a really smart, innocent person went to prison?  Movie: Shawshank Redemption

Question: What if dreams and reality were inter-changeable?  Movie: The Matrix

Question: What if there's more to life than being ridiculously good looking? Movie: Zoolander

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Topics: Survey Design

10 Guidelines for Making a Survey Device Agnostic

Posted by Stefan Kuegler on Mar 29, 2015

A growing percentage of respondents access surveys using their mobile devices, but most surveys are not designed to display legibly on these devices. This leads to frustration, poor data quality, survey dropout, and eventually panel attrition. Lightspeed GMI is taking a proactive approach to survey design to help ensure today’s surveys are compatible across devices. The best way to do this is to design surveys with mobile display in mind, ensuring they will render adequately on the smallest screens. Based on our extensive research on research we have identified 10 guidelines to make a survey device agnostic:

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Topics: Device Agnostic, Survey Design

Research & Results 2014 – Fighting Against Boring Surveys

Posted by Dennis Sewberath on Nov 12, 2014

In previous years, I attended Research and Results in Munich as a guest. This year, I was happy to present The Art of Bonsai Survey Design, one of many award winning papers from Jon Puleston, for Lightspeed GMI. The free entrance makes it possible for every market researcher to gain information and industry insights at Research & Results. And, every year it becomes more international, not just the exhibitors -- some lectures were presented in English with the option to wear a headphone and listen in German.

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Topics: Mobile, Survey Design

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