Kantar's Profiles Blog

Using Chatbot Technology to Enhance Audience Understanding

Posted by Wei Guo on Jun 12, 2019

We’re getting creative with research. Classic quantitative and qualitative techniques no longer fit every research project, whether that be due to time, budget or resources. Thankfully, technology is helping bridge the gap between quantitative and qualitative research practices by offering more in-depth ways to connect with consumers.

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Topics: Respondent experience, marketing research technologies, APAC, qualitative research, quant vs. qual, modern surveys, Sourcing

Ask the KANTAR Expert: Sampling & Sourcing

Posted by Jacqui Amaral on Feb 12, 2019

There is no denying that marketing research is evolving. New technologies, the abundance of data available and consumer dependence of smartphones being the biggest contributors. But how does this change the way we sample via online research? And source permission-based, quality respondents? 

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Topics: Dynamic Sourcing, Online Sampling, Panels, online surveys, Sourcing, Ask the Expert

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