Lightspeed Blog

Ask the Lightspeed Expert: Sampling & Sourcing

Posted by Jacqui Amaral on Feb 12, 2019

There is no denying that marketing research is evolving. New technologies, the abundance of data available and consumer dependence of smartphones being the biggest contributors. But how does this change the way we sample via online research? And source permission-based, quality respondents? 

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Topics: Dynamic Sourcing, Online Sampling, Panels, online surveys, Sourcing, Ask the Expert

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