In building the Kantar Profiles Network, we had a clear aim: helping brands and marketers to better understand their audiences. This commitment has been central to the development of our largest single source of respondents to help, simply and securely, connect our clients to trusted data and make informed decisions. But how exactly do we do this?
Here’s just five of the reasons the Kantar Profiles Network helps improve your access to actionable data…
Topics: Digital Data Collection, Research Quality, Innovation, Online Sampling, Market Research, Digital Consumer, Marketing Research, Data Quality, Panels, Consumer Insights, marketing research best practices, modern surveys, Sourcing
Today users of research data and insights are regularly – and maybe unwittingly - confronted by a tradeoff between speed, quality and cost whilst juggling the need to move faster with tighter budgets.
Topics: Research Quality, Innovation, Survey Length, Survey Design, Online Sampling, Market Research, Data Quality, marketing research best practices, Survey Engagement, modern surveys, Sourcing
Many clients include quality checks in surveys to make sure respondents are engaged and are answering honestly. However, many of these checks identify false positives, which often mean valid, engaged respondents are thrown out of the sample. How can we reduce false positives?
Topics: Research Quality, Marketing Research, Data Quality
The Marketing Research Shared Interest Group (SIG) of the Cincinnati American Marketing Association meets monthly to discuss industry issues, growing trends, techniques and methodologies. During the February meeting, Brian Lamar from EMI Research Services led a great discussion across multiple industry topics. One common thread across all key points: clients.
Topics: Market Research Trends, Research Quality, Marketing Research
Research clients should learn how the source of their respondents affects research data. At Lightspeed GMI, we have been observing some very significant differences depending on the source of the data. The way a respondent enters a study will impact the overall data quality obtained from that respondent. It is not a story of good and bad, but rather just a case of significant differences; ignoring these differences could result in poor quality research.
Topics: Dynamic Sourcing, Research Quality
As online research has transitioned over the past 15 years from random digit dialing or door-to-door methods to online, a shift from probability to non-probability sampling has occurred. To assuage the concerns of researchers, rigorous sampling methods were developed to ensure representative samples. Despite this, however, there has been a rapid change in sampling practices as respondent efficiency became the focus of fieldwork companies and respondent routing replaced traditional sampling for much of the market research industry.
Topics: Research Quality, Online Sampling
