If you've seen the introduction to our Marketing Data Integration Series, you understand the extent new technology and mobile plays in modern research. So now you're on a mission to modernize your research (bravo!). You understand how to reach the representative audience you need (include mobile!), and you’ve identified the right tools available to get the answers you need (responsive programming!).
Do you think like a respondent?
Poor quality survey design leads to low completion rates, high dropout rates, speeding, suspicious behavior, panel attrition and higher sample costs. Ultimately poor design can lead to bad business decisions. Mobile may finally force better survey design and better-written questions.