Lightspeed Blog

A New Year for Data: Q&A with Caroline Frankum

Posted by Caroline Frankum on Jan 8, 2019

As with every New Year, 2019 comes with new resolutions and predictions. 

At Lightspeed, we've cemented our commitment to quality data and modern survey design; this year we aim to create holistic approaches that cater to the needs for simplicity, speed and scale. Below, Caroline Frankum, Global Chief Executive Officer at Lightspeed, shares insight on what you can expect from Lightspeed in the months to come and predictions for the industry in 2019. 

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Topics: thought leadership, Prediction, Data Driven Marketing, Digital Data Collection

How to make a good prediction

Posted by Jon Puleston on Apr 4, 2016

This is some general advice on how to make a good prediction.

1. Have an intelligent conversation with your gut instinct! 

Gut instincts are incredibly valuable when it comes to making a prediction, the best predictors often heavily rely on their gut instincts, but remember that your gut can be flawed. Your instinct is exactly that, an instinct, so any cognitive or emotional biases you have could impede your predictive success.

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Topics: Marketing Research, Prediction

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