Kantar's Profiles Blog

Brand Buying Loyalty: What Makes consumers Go Back Again and Again?

Posted by Philippe Rondeau on Sep 11, 2019

In a time when choice is rife for consumers and disruption produces new opportunities regularly, understanding the factors that help or hinder your brand to be chosen by customers is vital. I was recently involved in a Kantar study that explored the reasons consumers stay loyal in their reported buying behaviours, as well as the motivations to switch brands. We interviewed 3657 people from the Kantar Profiles Network across 12 countries (US, Brazil, UK, France, Germany, Spain, The Netherlands, India, Singapore, Indonesia, Mainland China and Korea) covering 11 categories of products and services.

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Topics: Market Research Trends, Market Research, Emotional Insights, Digital Consumer, Marketing Research, MRX Trends, Consumer Insights, behavioral data

Change in Chinese New Year Traditions contradicts economic shifts

Posted by Jeff Cao on Feb 12, 2018

A study from Lightspeed reveals 8% of Taiwanese people intend to give more than US$200 in each Red Packet.

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Topics: MRX Trends, APAC, marketing research trends

2018 Top Challenges & Opportunities in Research

Posted by Jon Puleston on Jan 18, 2018

The GRIT 2017 Q3-Q4 Report is now available for download at GreenBook, and below you can find one of the key sections: the Challenges & Opportunities for the industry. Jon Puleston of Lightspeed, with contributions from Ryan Soulet of the MSU MMR program and Tom Anderson of OdinText, led the charge in analyzing thousands of verbatim responses to the questions we asked about challenges, solutions, and opportunities for the industry in the year ahead. This gives us a quick read on where the “heads and hearts” of researchers are and offers a glimpse of where the industry may be going. This blog first appeared on the GreenBook blog as part of their GRIT Sneak Peek. 

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Topics: Market Research Trends, Market Research, Marketing Research Data, MRX Trends

Mobile Introduces the Video Star

Posted by Stefan Kuegler on Nov 30, 2015

For those not aware, video is here.

Social media sites have embraced the use of video as a main activity for their followers. Video is being used to explain (or give instructions), give opinions, share information or give updates. Video may soon become the new ‘texting’.

Mobile industry data sites are expecting the use of video to be the main usage of data over the next few years. It already has seen some growth, but the expectation is that it will soon eclipse anything else that we do on the smartphone.

 

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Topics: Mobile, Marketing Research, MRX Trends, Video

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