A study from Lightspeed reveals 8% of Taiwanese people intend to give more than US$200 in each Red Packet.
The GRIT 2017 Q3-Q4 Report is now available for download at GreenBook, and below you can find one of the key sections: the Challenges & Opportunities for the industry. Jon Puleston of Lightspeed, with contributions from Ryan Soulet of the MSU MMR program and Tom Anderson of OdinText, led the charge in analyzing thousands of verbatim responses to the questions we asked about challenges, solutions, and opportunities for the industry in the year ahead. This gives us a quick read on where the “heads and hearts” of researchers are and offers a glimpse of where the industry may be going. This blog first appeared on the GreenBook blog as part of their GRIT Sneak Peek.
For those not aware, video is here.
Social media sites have embraced the use of video as a main activity for their followers. Video is being used to explain (or give instructions), give opinions, share information or give updates. Video may soon become the new ‘texting’.
Mobile industry data sites are expecting the use of video to be the main usage of data over the next few years. It already has seen some growth, but the expectation is that it will soon eclipse anything else that we do on the smartphone.