Lightspeed Blog

Mobile Survey vs. Modern Survey - What's the Difference?

Posted by May Ling Tham on Nov 7, 2018

We define a “mobile friendly survey” different from a “modern survey.” A modern survey involves more than a device agnostic design; all components of a modern survey are designed specifically with consumer’s time and experience in mind. Here are five tips for going modern: 

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Topics: modern surveys, mobile surveys, mobile marketing research, Respondent experience, Mobile

Online Behavior: Mobile vs Desktop

Posted by Lous van Eijndhoven on Apr 12, 2018

One of the trends within organizations nowadays is putting the customer central; setting the customer at the heart of your business and immerse yourself among your target. This enables you to fully understand your customer’s needs and successfully respond on that.

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Topics: modern surveys, mobile surveys, mobile marketing research

Enriching insights with technology

Posted by Young Ham on Nov 30, 2016

Technology is now part of our everyday lives- in how we communicate with friends, family, colleagues, how we function in all facets. But how can we leverage technology to gain deeper insights and benefit users of market research?

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Topics: social listening, Marketing Research, mobile surveys, Video, facial coding

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