Lightspeed Blog

What Market Research Can Learn from Siri & Alexa

Posted by Jason Dodge on Oct 15, 2018

Innovation is impacting every part of our lives, with smartphones making the world available from our pocket with a simple click, swipe or voice command. And now Apple HomePod and Amazon Echo, teamed up with our friends Siri and Alexa, are giving us direct access to information without the need to reach for a device.

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Topics: smart speaker, marketing research trends, Marketing Research Data, data search

Alzheimer's Disease: Caregivers and Family Members Speak Out

Posted by Bill Cash on Jun 19, 2018

June is Alzheimer’s and Brain Awareness Month; rightfully so, as Alzheimer’s and other brain diseases are the most common cause of dementia, and they touch many individuals and families. In 2017, it has been reported that worldwide, nearly 44 million people have Alzheimer’s or a related dementia.

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Topics: Healthcare Research, marketing research trends

Credit Card comparison Shopping: The Impact of Digital Marketing

Posted by Rebecca Smith on Apr 2, 2018

The Lightspeed Financial Services Group (FSG) recently reported on consumer trends and reactions regarding data breaches, personal loans and credit card acquisitions, and we now turn to credit card comparison shopping. In our latest post, we explore how digital marketing is more important today in establishing awareness, but digital tools also make it easier for prospective cardholders to compare multiple cards. 

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Topics: Financial Services, Data Driven Marketing, marketing research trends

Change in Chinese New Year Traditions contradicts economic shifts

Posted by Jeff Cao on Feb 12, 2018

A study from Lightspeed reveals 8% of Taiwanese people intend to give more than US$200 in each Red Packet.

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Topics: APAC, marketing research trends, MRX Trends

CAPTURING THE VOICE OF TODAY'S INFLUENCERS: A Q&A WITH JULIE ARBIT

Posted by Wendy Covey on Jul 12, 2017

Millennials are willing and eager to share personal content (as long as it's relevant) and ultimately crave authenticity. Yet with 83.1 million millennials in the United States, their voices are often underrepresented within typical marketing research forums. So, how do we win their trust and engage them into the marketing research process? 

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Topics: Millennials, Data Driven Marketing, marketing research trends

Millennials Evolve, Why Isn’t Marketing Research?

Posted by Susan Frede on Feb 13, 2017

According to a report released by the Boston Consulting Group, millennials will outnumber baby boomers 78 million to 56 million by 2030, and they are starting to form brand and shopping preferences that will likely stick with them for a lifetime. Marketers have to evolve and be much more interactive to attract and retain millennial consumers. Gone are the days of commercials and print media ads; millennials drive and demand a two-way, reciprocal marketing approach.  Brands of all sizes try to connect with millennials to understand what drives their attitudes and behaviors, but unfortunately millennial voices are often underrepresented within typical marketing research forums.

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Topics: Millennials, Marketing Research, marketing research trends

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