Lightspeed Blog

DEBUNKING WEIGHTING MISCONCEPTIONS

Posted by Susan Frede on Oct 27, 2016

With the presidential election in the United States in full swing there has been a lot of talk about the validity of political polls. This includes discussion on how to appropriately weight data. In this mini-series, we unlock the truths behind these weighting myths and misconceptions.

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Topics: Marketing Research, Marketing Research Data, weighting data

Four Tips for Mobile Market Research

Posted by Sarah Canning on Jul 5, 2016

Mobile phones provide an ideal method to collect and understand consumer behavior. Given their ability to capture real time responses, there are endless opportunities with mobile market research that we can utilize or further develop. As researchers, to capture authentic and honest input, we must implement best practices. Marketing researchers need to think mobile and consumer, first.

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Topics: Marketing Research Data, mobile first, mobile marketing research

UNCERTAINTY IN THE AIR, WILL THE AUSTRALIAN FEDERAL ELECTION CONFUSE AS MUCH AS BREXIT?

Posted by Eddie Hertz on Jun 29, 2016

With the Federal Election fast approaching, Lightspeed GMI took a look at the outlook and viewpoints of Australian’s ahead of voting this year…because everyone has an opinion on the topic and everyone wants a finger on the pulse of which way this might swing.

Starting with the fundamental in any political study, we asked panellists which party they intend to elect. Labor was the clear front runner with 45% stating this is where they would be putting their vote. This was followed, not surprisingly, by the Liberal Party/ Coalition at 30%. 13% suggested their vote would fall outside of any of the major parties.

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Topics: Market Research Trends, Marketing Research Data

Celebrating Innovation in Marketing Research

Posted by Ralph Risk on Dec 10, 2015

On Monday, the best of UK’s marketing research industry gathered for the prestigious and glamorous 2015 Market Research Society (MRS) Awards. This annual ceremony acknowledges the insights and innovation behind each research success story - highlighting that ‘evidence matters.’ With three separate nominations this year, Lightspeed GMI stepped into a new world.   

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Topics: Market Research, Marketing Research Data

Transitioning to Online: Differences in Marketing Research Data

Posted by Susan Frede on Oct 13, 2015

Everyone hates data transitions, but sometimes they are necessary. In most of the world, marketing research has undergone the transition to online from either telephone or face to face. When these transitions happen, we typically experience data differences, some of which can be measured, calibrated and explained while in other situations we are less able to explain the root cause.

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Topics: Marketing Research Data, Emerging Markets

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