Innovation is impacting every part of our lives, with smartphones making the world available from our pocket with a simple click, swipe or voice command. And now Apple HomePod and Amazon Echo, teamed up with our friends Siri and Alexa, are giving us direct access to information without the need to reach for a device.
2018 has been a big year for women: from TIME Magazine naming those who spoke out about sexual harassment as Person of the Year, to UK celebrating 100 years of women’s right to vote, to the US Women’s Soccer team making headlines.
As online and app-based commerce rises across the globe, and notably in Asia-Pacific, so too is the popularity of online payment methods and consumer expectations of online banking. This shift follows the app-based interaction seen in many consumers. But, what does mobile payment usage really look like? And where is this taking off? Lightspeed undertook a research study amongst 2,100+ consumers across Hong Kong, China, Singapore, Australia, Taiwan and India to gauge;
The consumer buying experience has changed…but not subtly. Gone are the days of Toy “R” Us kids or Friday night trips to Blockbuster and instead consumers are receiving deliveries from the Barkbox, Birchbox, and Blue Aprons of the world. For today’s burgeoning brands, relevance now equals accessibility (at the buyer’s fingertips) with a dash of custom curation added to the mix. Brands nowadays need to find ways to fit into a consumer’s life and let technology play a role in getting there. Forbes recently reported the subscription e-commerce market has grown dramatically over the last decade, from $57 million in 2011 to more than $2.9 billion today.
With the launch of Amazon into the Australian market last year, Lightspeed collaborated with local client Retail Doctor Group, a retail consultancy, to explore the opinions of both consumers and retailers before and after launch. With the media hype and this dramatic change in the retail landscape, it was important to gauge consumer response and the retail impact to help mitigate potential risk for retailers.
With growing news of the Australian housing market’s downward trend in price, paired with a trend of increased average of days spent on the market, Lightspeed decided to investigate Australian perceptions relative to news reports. In particular, this study focused on eagerness to buy a property, how they feel the market has performed over the past 12 months, which channels Australians rely on for news and how on point they feel the news is to their position.
Spring is in the air! The grass is greener, trees are sprouting leaves and the flowers are beginning to bloom. For some, the season marks a time of new beginnings, but to others, it’s the start of cut grass and intense pollen. In 2015, 8.2% of American adults were diagnosed with hay fever, an allergy most commonly caused by pollen or dust, resulting in symptoms such as a runny nose, itchy eyes, scratchy throat and coughing. And in 2010, 11.1 million visits to a physician’s office resulted in a primary diagnosis of hay fever.
The recent uproar over the Australian Cricket team's ball tampering incident has incited many comments from all kinds of punters; fans and non-fans of the game alike. To tap into how Australians really feel, Lightspeed ran an overnight poll among a nationally representative sample size of 300 respondents on the 26 March 2018.
79% of respondents were aware of the incident, and just over half of these considered themselves cricket fans. Even if you are not a fan, chances are you have heard of this incident as an Australian.
We are living in an era of change, and one fundamental human right being addressed now is the injustice and imbalance of how certain groups are perceived in society and how it affects their advancement in life. At the heart of this change is progress in women’s rights globally and the desire to create a more equal society.
Topics: Marketing Research Data
We hear about the rate of consumer change, but what do these behaviour’s look like when it comes to a traditional holiday season? We took a look at the intentions for 1500 panellists from five of our panels where Chinese New Year will be celebrated… what did we find?