"See you in an hour?” My son said to his friend as we were leaving school. I felt perplexed: I wasn’t aware of any playdate plans we had for the afternoon. When I asked him, he said they are meeting at Pet Sim on Roblox.
We live in an increasingly socially connected and socially conscious world, causing many global brands to weave purpose into the fabric of their businesses - through mission statements, narratives and campaigns.
Social media and the quality of online content is making visuals a currency we all deal in. As Jeff Bullas, 2018 Forbes Top 20 Influencer of Chief Marketing Officers, states “Photos are becoming the universal language”.
November marks National Diabetes Awareness Month, and this year, it spotlights gestational diabetes.
Innovation is impacting every part of our lives, with smartphones making the world available from our pocket with a simple click, swipe or voice command. And now Apple HomePod and Amazon Echo, teamed up with our friends Siri and Alexa, are giving us direct access to information without the need to reach for a device.
2018 has been a big year for women: from TIME Magazine naming those who spoke out about sexual harassment as Person of the Year, to UK celebrating 100 years of women’s right to vote, to the US Women’s Soccer team making headlines.
As online and app-based commerce rises across the globe, and notably in Asia-Pacific, so too is the popularity of online payment methods and consumer expectations of online banking. This shift follows the app-based interaction seen in many consumers. But, what does mobile payment usage really look like? And where is this taking off? Lightspeed undertook a research study amongst 2,100+ consumers across Hong Kong, China, Singapore, Australia, Taiwan and India to gauge;
The consumer buying experience has changed…but not subtly. Gone are the days of Toy “R” Us kids or Friday night trips to Blockbuster and instead consumers are receiving deliveries from the Barkbox, Birchbox, and Blue Aprons of the world. For today’s burgeoning brands, relevance now equals accessibility (at the buyer’s fingertips) with a dash of custom curation added to the mix. Brands nowadays need to find ways to fit into a consumer’s life and let technology play a role in getting there. Forbes recently reported the subscription e-commerce market has grown dramatically over the last decade, from $57 million in 2011 to more than $2.9 billion today.
With the launch of Amazon into the Australian market last year, Lightspeed collaborated with local client Retail Doctor Group, a retail consultancy, to explore the opinions of both consumers and retailers before and after launch. With the media hype and this dramatic change in the retail landscape, it was important to gauge consumer response and the retail impact to help mitigate potential risk for retailers.
With growing news of the Australian housing market’s downward trend in price, paired with a trend of increased average of days spent on the market, Lightspeed decided to investigate Australian perceptions relative to news reports. In particular, this study focused on eagerness to buy a property, how they feel the market has performed over the past 12 months, which channels Australians rely on for news and how on point they feel the news is to their position.