Lightspeed Blog

Connecting to the World of Gaming

Posted by Mary Kyriakidi on Dec 11, 2018

"See you in an hour?” My son said to his friend as we were leaving school. I felt perplexed: I wasn’t aware of any playdate plans we had for the afternoon. When I asked him, he said they are meeting at Pet Sim on Roblox.

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Topics: Data Driven Marketing, Marketing Research Data

Purpose in Asia: What Matters to Consumers and Why it Matters to Brands

Posted by Becki Southern on Dec 6, 2018

We live in an increasingly socially connected and socially conscious world, causing many global brands to weave purpose into the fabric of their businesses - through mission statements, narratives and campaigns.

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Topics: APAC, Consumer Insights, Marketing Research Data, Emerging Markets, thought leadership, Data Driven Marketing

Validating Visuals: Exploring the Powers and Pitfalls of Using Visuals in Research

Posted by Becki Southern on Nov 30, 2018

Social media and the quality of online content is making visuals a currency we all deal in. As Jeff Bullas, 2018 Forbes Top 20 Influencer of Chief Marketing Officers, states “Photos are becoming the universal language”. 

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Topics: visualization, Marketing Research Data, Data Driven Marketing

A Spotlight on Gestational Diabetes

Posted by Rachel Bear on Nov 15, 2018

November marks National Diabetes Awareness Month, and this year, it spotlights gestational diabetes.

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Topics: Healthcare Research, Marketing Research Data

What Market Research Can Learn from Siri & Alexa

Posted by Jason Dodge on Oct 15, 2018

Innovation is impacting every part of our lives, with smartphones making the world available from our pocket with a simple click, swipe or voice command. And now Apple HomePod and Amazon Echo, teamed up with our friends Siri and Alexa, are giving us direct access to information without the need to reach for a device.

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Topics: smart speaker, marketing research trends, Marketing Research Data, data search

Perception of Mental Health in the Workplace

Posted by Jacqui Amaral on Oct 10, 2018

2018 has been a big year for women: from TIME Magazine naming those who spoke out about sexual harassment as Person of the Year, to UK celebrating 100 years of women’s right to vote, to the US Women’s Soccer team making headlines.  

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Topics: Marketing Research Data, Healthcare Research

The Future of Finance: Deciding Factors for Mobile Payment Apps in APAC

Posted by Daniel Chan on Aug 13, 2018

As online and app-based commerce rises across the globe, and notably in Asia-Pacific, so too is the popularity of online payment methods and consumer expectations of online banking. This shift follows the app-based interaction seen in many consumers. But, what does mobile payment usage really look like? And where is this taking off? Lightspeed undertook a research study amongst 2,100+ consumers across Hong Kong, China, Singapore, Australia, Taiwan and India to gauge;

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Topics: APAC, Marketing Research Data, Data Driven Marketing

Monthly Subscriptions: Are Americans Buying In?

Posted by Katy DiGiacomo on Aug 6, 2018

The consumer buying experience has changed…but not subtly. Gone are the days of Toy “R” Us kids or Friday night trips to Blockbuster and instead consumers are receiving deliveries from the Barkbox, Birchbox, and Blue Aprons of the world. For today’s burgeoning brands, relevance now equals accessibility (at the buyer’s fingertips) with a dash of custom curation added to the mix. Brands nowadays need to find ways to fit into a consumer’s life and let technology play a role in getting there. Forbes recently reported the subscription e-commerce market has grown dramatically over the last decade, from $57 million in 2011 to more than $2.9 billion today.

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Topics: modern surveys, Marketing Research Data

Navigating an Amazon World in Australia

Posted by Kate Richards on Jul 13, 2018

With the launch of Amazon into the Australian market last year, Lightspeed collaborated with local client Retail Doctor Group, a retail consultancy, to explore the opinions of both consumers and retailers before and after launch. With the media hype and this dramatic change in the retail landscape, it was important to gauge consumer response and the retail impact to help mitigate potential risk for retailers.

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Topics: Amazon, APAC, Marketing Research Data

Boom or Bust: A Look at Consumer Perceptions of the Australian Property Market vs the Headlines

Posted by James Hurrell on Apr 30, 2018

With growing news of the Australian housing market’s downward trend in price, paired with a trend of increased average of days spent on the market, Lightspeed decided to investigate Australian perceptions relative to news reports. In particular, this study focused on eagerness to buy a property, how they feel the market has performed over the past 12 months, which channels Australians rely on for news and how on point they feel the news is to their position.

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Topics: APAC, thought leadership, Consumer Insights, Marketing Research Data

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