Lightspeed Blog

Perception of Mental Health in the Workplace

Posted by Jacqui Amaral on Oct 10, 2018

2018 has been a big year for women: from TIME Magazine naming those who spoke out about sexual harassment as Person of the Year, to UK celebrating 100 years of women’s right to vote, to the US Women’s Soccer team making headlines.  

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Topics: Marketing Research Data, Healthcare Research

Bringing Modern Survey Techniques to Healthcare

Posted by Stefan Cave on Jul 26, 2018

If you ever find yourself in the London Millbank office, within minutes you’ll be subjected to the company’s most pressing rhetoric: how do we shorten surveys, how do you modernise them and how do we bring innovation to a rapidly changing industry?

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Topics: Healthcare Research, modern surveys, Video

Alzheimer's Disease: Caregivers and Family Members Speak Out

Posted by Bill Cash on Jun 19, 2018

June is Alzheimer’s and Brain Awareness Month; rightfully so, as Alzheimer’s and other brain diseases are the most common cause of dementia, and they touch many individuals and families. In 2017, it has been reported that worldwide, nearly 44 million people have Alzheimer’s or a related dementia.

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Topics: Healthcare Research, marketing research trends

Four Healthcare Predictions for My Young Professional Colleagues

Posted by Matt Titus on May 25, 2018

This blog was originally published by Intellus Worldwide in their Young Professional Journal, Spring 2018

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Topics: Healthcare Research, thought leadership

Spring Is In Bloom, and So Are Our Patient Panelist’s Allergies

Posted by Matt Titus on Apr 25, 2018

Spring is in the air! The grass is greener, trees are sprouting leaves and the flowers are beginning to bloom. For some, the season marks a time of new beginnings, but to others, it’s the start of cut grass and intense pollen. In 2015, 8.2% of American adults were diagnosed with hay fever, an allergy most commonly caused by pollen or dust, resulting in symptoms such as a runny nose, itchy eyes, scratchy throat and coughing. And in 2010, 11.1 million visits to a physician’s office resulted in a primary diagnosis of hay fever

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Topics: Healthcare Research, minipoll, Consumer Insights, Marketing Research Data

Can You Really Trust Uninterested Respondents?

Posted by Alex Wheatley on Sep 25, 2017

Survey design in research is something that has generally evolved rather than proactively developed with questions phrased in the language of research and designed solely to answer the researcher’s query. What we tend to forget is whether anyone actually wants to read that question, let alone whether it’s engaging enough to make someone want to answer it.

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Topics: Healthcare Research, Survey Engagement

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