Lightspeed Blog

Validating Sources: Marketing Data Integration (Part 5a)

Posted by Melissa Moxley on Sep 12, 2018

As we know from part 3 of our Marketing Data Integration series, there’s an abundance of data available to marketers, from first-party, to second-party, to third-party. We know we can collect it from a variety of sources and connect these data for a more holistic view of our target customers. What we haven’t discussed yet is the integrity and quality of the mass data at our researching fingertips, or the importance data validation plays in the GDPR world we now live and work in. While only live for a few short months, the guidelines implemented by GDPR have had a significant impact on the digital advertising, consumer insights, and market research industries.

Read More

Topics: data series, Data Quality, gdpr, validation

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all