Lightspeed Blog

Purpose in Asia: What Matters to Consumers and Why it Matters to Brands

Posted by Becki Southern on Dec 6, 2018

We live in an increasingly socially connected and socially conscious world, causing many global brands to weave purpose into the fabric of their businesses - through mission statements, narratives and campaigns.

Read More

Topics: APAC, Consumer Insights, Marketing Research Data, Emerging Markets, thought leadership, Data Driven Marketing

Transitioning to Online: Differences in Marketing Research Data

Posted by Susan Frede on Oct 13, 2015

Everyone hates data transitions, but sometimes they are necessary. In most of the world, marketing research has undergone the transition to online from either telephone or face to face. When these transitions happen, we typically experience data differences, some of which can be measured, calibrated and explained while in other situations we are less able to explain the root cause.

Read More

Topics: Marketing Research Data, Emerging Markets

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all