Lightspeed Blog

Ask the Lightspeed Expert: Sampling & Sourcing

Posted by Jacqui Amaral on Feb 12, 2019

There is no denying that marketing research is evolving. New technologies, the abundance of data available and consumer dependence of smartphones being the biggest contributors. But how does this change the way we sample via online research? And source permission-based, quality respondents? 

Read More

Topics: Dynamic Sourcing, Online Sampling, Panels, online surveys, Sourcing, Ask the Expert

An Open Discussion on the Impact of Respondent Sourcing

Posted by Frank Kelly on Jul 8, 2015

Research clients should learn how the source of their respondents affects research data. At Lightspeed GMI, we have been observing some very significant differences depending on the source of the data. The way a respondent enters a study will impact the overall data quality obtained from that respondent. It is not a story of good and bad, but rather just a case of significant differences; ignoring these differences could result in poor quality research.

Read More

Topics: Dynamic Sourcing, Research Quality

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all