Video is here.
The trends indicate that video is going to push the data traffic usage over the next big peak. First text was all the rage, then came the time of pictures and everyone was taking a ‘selfie’ and now we are moving into the next age of content – the video age. With the increased abilities of smartphones, tablets and webcam, video content is exploding around the internet.
Topics: Digital Data Collection, Marketing Research, Video
“We’re in a crisis situation, there’s not enough talent coming through the pipeline, and organizations will experience difficulties…the truth is, data is a very creative science; being in IT does not make you better at data. Some knowledge of marketing is very important to understand customer data but a lot of marketers are not very numerate - it’s a big challenge for the future,” commented by Edwina Dunn, CEO of Starcount and founder and former CEO of Dunnhumby, in a recent interview with the Market Research Society.
