Our main goal in research is to better understand the audiences that impact our business decisions. And to do this, it's important to reach a representative group of engaged people.
In a time when choice is rife for consumers and disruption produces new opportunities regularly, understanding the factors that help or hinder your brand to be chosen by customers is vital. I was recently involved in a Kantar study that explored the reasons consumers stay loyal in their reported buying behaviours, as well as the motivations to switch brands. We interviewed 3657 people from the Kantar Profiles Network across 12 countries (US, Brazil, UK, France, Germany, Spain, The Netherlands, India, Singapore, Indonesia, Mainland China and Korea) covering 11 categories of products and services.
Today’s consumers are managing their lives through devices and this is making way for new entrants to the market. But with Uber surprisingly withdrawing from the SEA market earlier this year, we wanted to explore the ride share and food delivery apps more closely. Who is using them, which brands are succeeding, why is this…
With less than two week to go, it’s beginning to look a lot like Christmas. But what does this look like to Australian consumers?
‘Tis the season to be jolly but it is also the season to know your consumer…even better than the rest of year, that is! We asked our Australian mobile and tablet respondents about a few of their plans for the festive period. Here’s what they told us.
Today, our personal online activities have evolved into a series of seemingly self-directed interactions, unbeknownst to us, that are largely prescribed by digital marketing logic. Our social lives once revolved around where we lived, but now it is more likely the digital space that we occupy defines our lives. According to Statista, global social networking audiences surpassed 2 billion users in 2016. We now spend an average of 135 minutes on social media platforms per day. So, who controls the online narrative? Are brands driving consumer behavior or are consumers in complete control?
Topics: Digital Consumer
Technology has considerably evolved – breeding a new type of consumer. Smartphones now dominate web browsing and social media enables consumers to openly voice opinions. Lightspeed GMI built its mobile offering on the same state-of-the-art platform used to conduct online surveys, resulting in one integrated solution for various data collection methodologies. With huge growth in the people accessing the Internet via mobile devices, there are more opportunities to capture information about purchasing behaviors and activities in real-time. Here is snapshot of the digital consumer across the Asia-Pacific region.