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What Market Research Can Learn from Siri & Alexa

Posted by Jason Dodge on Oct 15, 2018

Innovation is impacting every part of our lives, with smartphones making the world available from our pocket with a simple click, swipe or voice command. And now Apple HomePod and Amazon Echo, teamed up with our friends Siri and Alexa, are giving us direct access to information without the need to reach for a device.

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Topics: smart speaker, marketing research trends, Marketing Research Data, data search

Finding Existing Answers: Marketing Data Integration (Part 2)

Posted by Jason Dodge on Aug 15, 2018

When you need to search for something on the internet, where do you go first?

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Topics: data series, Digital Data Collection, modern surveys, data search

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