Lightspeed Blog

Health Tech: The Physician Perspective

Posted by Matt Titus on Jan 14, 2019

With the innovations in healthcare technology, it’s no surprise that consumers feel empowered to take control of their health and wellness with the help of web-connected mobile health (mHealth) devices and applications. Smartphone ownership and the use of wearable technology and health-related apps are on the rise, and the proof is in the data. Since 2015, smartphone ownership has risen 21%, the use of wearable technology has increased 12.3% and the use of health-related apps has increased 25%.

 

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Topics: Healthcare Research, health tech, Data Driven Marketing, thought leadership

A New Year for Data: Q&A with Caroline Frankum

Posted by Caroline Frankum on Jan 8, 2019

As with every New Year, 2019 comes with new resolutions and predictions. 

At Lightspeed, we've cemented our commitment to quality data and modern survey design; this year we aim to create holistic approaches that cater to the needs for simplicity, speed and scale. Below, Caroline Frankum, Global Chief Executive Officer at Lightspeed, shares insight on what you can expect from Lightspeed in the months to come and predictions for the industry in 2019. 

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Topics: thought leadership, Prediction, Data Driven Marketing, Digital Data Collection

Connecting to the World of Gaming

Posted by Mary Kyriakidi on Dec 11, 2018

"See you in an hour?” My son said to his friend as we were leaving school. I felt perplexed: I wasn’t aware of any playdate plans we had for the afternoon. When I asked him, he said they are meeting at Pet Sim on Roblox.

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Topics: Data Driven Marketing, Marketing Research Data

Purpose in Asia: What Matters to Consumers and Why it Matters to Brands

Posted by Becki Southern on Dec 6, 2018

We live in an increasingly socially connected and socially conscious world, causing many global brands to weave purpose into the fabric of their businesses - through mission statements, narratives and campaigns.

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Topics: APAC, Consumer Insights, Marketing Research Data, Emerging Markets, thought leadership, Data Driven Marketing

Validating Visuals: Exploring the Powers and Pitfalls of Using Visuals in Research

Posted by Becki Southern on Nov 30, 2018

Social media and the quality of online content is making visuals a currency we all deal in. As Jeff Bullas, 2018 Forbes Top 20 Influencer of Chief Marketing Officers, states “Photos are becoming the universal language”. 

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Topics: visualization, Marketing Research Data, Data Driven Marketing

The Future of Finance: Deciding Factors for Mobile Payment Apps in APAC

Posted by Daniel Chan on Aug 13, 2018

As online and app-based commerce rises across the globe, and notably in Asia-Pacific, so too is the popularity of online payment methods and consumer expectations of online banking. This shift follows the app-based interaction seen in many consumers. But, what does mobile payment usage really look like? And where is this taking off? Lightspeed undertook a research study amongst 2,100+ consumers across Hong Kong, China, Singapore, Australia, Taiwan and India to gauge;

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Topics: APAC, Marketing Research Data, Data Driven Marketing

Marketing Data Integration Series Introduction

Posted by Jacqui Amaral on Aug 1, 2018

Anything and everything is now digital, and consumers are spending endless hours online. This isn’t new information for market researchers. Mary Meeker recently released her 2018 Internet Trend Report, and her key findings indicate that more than half the world is online so there are fewer new people to connect with. Here are just a few of her other takeaways according to Recode:

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Topics: Data Driven Marketing, data series

Credit Card comparison Shopping: The Impact of Digital Marketing

Posted by Rebecca Smith on Apr 2, 2018

The Lightspeed Financial Services Group (FSG) recently reported on consumer trends and reactions regarding data breaches, personal loans and credit card acquisitions, and we now turn to credit card comparison shopping. In our latest post, we explore how digital marketing is more important today in establishing awareness, but digital tools also make it easier for prospective cardholders to compare multiple cards. 

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Topics: Financial Services, Data Driven Marketing, marketing research trends

Consumer Trends: What Personal Loans Look Like Today

Posted by Rebecca Smith on Sep 13, 2017

What does personal loan usage look like among your customer segments or within your footprint? In the latest Lightspeed Financial Services Group post, we look at consumer trends across secured and unsecured loans. 

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Topics: Financial Services, Data Driven Marketing, Market Research Trends

CAPTURING THE VOICE OF TODAY'S INFLUENCERS: A Q&A WITH JULIE ARBIT

Posted by Wendy Covey on Jul 12, 2017

Millennials are willing and eager to share personal content (as long as it's relevant) and ultimately crave authenticity. Yet with 83.1 million millennials in the United States, their voices are often underrepresented within typical marketing research forums. So, how do we win their trust and engage them into the marketing research process? 

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Topics: Millennials, Data Driven Marketing, marketing research trends

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