Lightspeed Blog

Here’s How Nutrition Labels Will Impact Alcohol Sales

Posted by Jacqui Amaral on Mar 13, 2019

In 2019, we’re seeing consumers health habits evolve. For many, formal diets and exercise fads are being deprioritized with the desire to form more sustainable healthy lifestyles. Gone is the importance of the fat-free or zero-calorie version of a product; consumers want whole, clean ingredients in their food and beverages. They are placing a new level of importance on the clarity of what they’re putting in their bodies that extends beyond calorie, sugar and fat intake.

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Topics: Marketing Research Data, Consumer Insights

Ask the Expert: Data Collection & Consumer Insights

Posted by Caroline Frankum on Feb 26, 2019

The Consumer Insights industry is one that is evolving at an exponential pace. Change of this magnitude is giving us reason to modernize our survey designs, evaluate how we’re sampling and sourcing respondents and pushing us be creative with connecting data sources that maximize research funds and extend the value of the insights we uncover.

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Topics: Digital Data Collection, Panels, Consumer Insights, modern surveys, Ask the Expert

Purpose in Asia: What Matters to Consumers and Why it Matters to Brands

Posted by Becki Southern on Dec 6, 2018

We live in an increasingly socially connected and socially conscious world, causing many global brands to weave purpose into the fabric of their businesses - through mission statements, narratives and campaigns.

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Topics: Data Driven Marketing, Marketing Research Data, Emerging Markets, Consumer Insights, APAC, thought leadership

The who, what and why of Asia-Pacific’s mobile service app users

Posted by May Ling Tham on Aug 19, 2018

Today’s consumers are managing their lives through devices and this is making way for new entrants to the market. But with Uber surprisingly withdrawing from the SEA market earlier this year, we wanted to explore the ride share and food delivery apps more closely. Who is using them, which brands are succeeding, why is this…

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Topics: Digital Consumer, Consumer Insights

Boom or Bust: A Look at Consumer Perceptions of the Australian Property Market vs the Headlines

Posted by James Hurrell on Apr 30, 2018

With growing news of the Australian housing market’s downward trend in price, paired with a trend of increased average of days spent on the market, Lightspeed decided to investigate Australian perceptions relative to news reports. In particular, this study focused on eagerness to buy a property, how they feel the market has performed over the past 12 months, which channels Australians rely on for news and how on point they feel the news is to their position.

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Topics: Marketing Research Data, Consumer Insights, APAC, thought leadership

Spring Is In Bloom, and So Are Our Patient Panelist’s Allergies

Posted by Matt Titus on Apr 25, 2018

Spring is in the air! The grass is greener, trees are sprouting leaves and the flowers are beginning to bloom. For some, the season marks a time of new beginnings, but to others, it’s the start of cut grass and intense pollen. In 2015, 8.2% of American adults were diagnosed with hay fever, an allergy most commonly caused by pollen or dust, resulting in symptoms such as a runny nose, itchy eyes, scratchy throat and coughing. And in 2010, 11.1 million visits to a physician’s office resulted in a primary diagnosis of hay fever

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Topics: Marketing Research Data, Consumer Insights, minipoll, Healthcare Research

Smart Speakers: The Next Step for Modern Survey Design? 

Posted by Lightspeed Research on Apr 5, 2018

Smart speakers are dramatically affecting consumers’ daily lives. According to Quartz blog, “These devices give companies access to a trove of user data in the form of every command a user asks of their device.” Today, 34 percent of Americans own a smart speaker and a new wave of devices are now hitting the consumer market.

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Topics: Consumer Insights, marketing research technologies, modern surveys, smart speaker

'Tis the Season to Know Your Consumer

Posted by Matt Hunt on Dec 12, 2017

With less than two week to go, it’s beginning to look a lot like Christmas. But what does this look like to Australian consumers?

‘Tis the season to be jolly but it is also the season to know your consumer…even better than the rest of year, that is! We asked our Australian mobile and tablet respondents about a few of their plans for the festive period. Here’s what they told us.

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Topics: Market Research Trends, Digital Consumer, Consumer Insights

The Seasons of Change: How Does Global Warming Impact Consumer Behavior?

Posted by Jacqui Amaral on Oct 26, 2017

Does the Atlantic hurricane season seem more intense this year than it has in recent years?

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Topics: Market Research, Consumer Insights

My Name is Jon Puleston and I Am Addicted to Information

Posted by Jon Puleston on Mar 29, 2017

Note: This post was originally published on greenbookblog.com

From the moment I get up in the morning to the last thing at night I am immersed in information gathering.

News was something I used to read once a day. Ever since having a smart phone, my propensity to consume news has slowly increased month by month, and with the ever increasing proliferation of news aggregation apps, it’s becoming something I dip into almost every spare moment during the day. The first thing I do when I wake up in the morning and last thing I do at night before switching off my phone is check the “news.” It has become a total addiction. In addition to news there is social media, which I consume with equal levels of hunger, be it Facebook, Twitter or LinkedIn. When I run out of new information from these sources to consume, I switch to doing things like looking through pictures on Instagram or virtual shopping on eBay. 

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Topics: Marketing Research, Consumer Insights

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