Kantar's Profiles Blog

Brand Buying Loyalty: What Makes consumers Go Back Again and Again?

Posted by Philippe Rondeau on Sep 11, 2019

In a time when choice is rife for consumers and disruption produces new opportunities regularly, understanding the factors that help or hinder your brand to be chosen by customers is vital. I was recently involved in a Kantar study that explored the reasons consumers stay loyal in their reported buying behaviours, as well as the motivations to switch brands. We interviewed 3657 people from the Kantar Profiles Network across 12 countries (US, Brazil, UK, France, Germany, Spain, The Netherlands, India, Singapore, Indonesia, Mainland China and Korea) covering 11 categories of products and services.

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Topics: Market Research Trends, Market Research, Emotional Insights, Digital Consumer, Marketing Research, MRX Trends, Consumer Insights, behavioral data

Selfies, Chatbots and the State of Mobile Banking

Posted by Rebecca Koppie on Aug 28, 2019

This article was first published by Admap Magazine in August 2019

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Topics: Mobile Banking, Financial Services, Marketing Research Data, Consumer Insights, thought leadership, behavioral data

How 5% Rotating Category Rewards Programs Are Impacting Competing Credit Cards

Posted by Rebecca Koppie on Jun 25, 2019

Kantar takes a deep dive into 5% rotating category rewards programs. We explore how effective quarterly promotions are in generating transactions for the top players – and how these leading category cards may be impacting competitors. 

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Topics: Financial Services, behavioral data

Keeping Up with Today’s Consumers Across Asia-Pacific

Posted by Ashish Pandey on May 9, 2019

Recently I was privileged to present at the MRSI Annual Market Research Seminar in Mumbai on ‘Keeping Up With Today’s Connected Consumers’. More specifically, we took this opportunity to explore how research can leverage today’s connected consumer to better understand audiences during a time of technological evolution.

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Topics: Marketing Research Data, APAC, behavioral data

comScore Captures & Validates Real World Behaviors by Measuring “Say vs. Do”

Posted by Chris Fabber on Apr 18, 2019

Consumers live in the now; they are connected to hundreds of friends and followers through an endless number of devices. Few marketing challenges are trickier than trying to identify and recognize what drives their attitudes and behaviors. What they do and what they say can be vastly different in today’s mobile world.

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Topics: Panels, Brand Advertisting, validation, behavioral data

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