As researchers, we have a wide range of people to please, from internal stakeholders, to external clients, to our consumers. We have budgets to be mindful of, investments to defend and respondents to satisfy (so they continue providing us valuable information!).
Conducting quantitative and qualitative research can be a unique process when targeting healthcare audiences, such as physicians, payers, KOLs and patients. Best practices and techniques we use for consumer research can also be applicable to these audiences.
“You need to allow smartphone respondents into your survey!" Those of us in the business of survey design and panel management have been telling researchers this for years now, but we need to show you and not just tell you why.
In our latest Q&A, Chris Stevens, Chief Research Officer at Lightspeed, reviews some of the sticking points around this.
The Consumer Insights industry is one that is evolving at an exponential pace. Change of this magnitude is giving us reason to modernize our survey designs, evaluate how we’re sampling and sourcing respondents and pushing us be creative with connecting data sources that maximize research funds and extend the value of the insights we uncover.
There is no denying that marketing research is evolving. New technologies, the abundance of data available and consumer dependence of smartphones being the biggest contributors. But how does this change the way we sample via online research? And source permission-based, quality respondents?