Lightspeed Blog

Ask the Expert: Data Collection & Consumer Insights

Posted by Caroline Frankum on Feb 26, 2019

The Consumer Insights industry is one that is evolving at an exponential pace. Change of this magnitude is giving us reason to modernize our survey designs, evaluate how we’re sampling and sourcing respondents and pushing us be creative with connecting data sources that maximize research funds and extend the value of the insights we uncover.

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Topics: Digital Data Collection, Panels, Consumer Insights, modern surveys, Ask the Expert

Ask the Lightspeed Expert: Sampling & Sourcing

Posted by Jacqui Amaral on Feb 12, 2019

There is no denying that marketing research is evolving. New technologies, the abundance of data available and consumer dependence of smartphones being the biggest contributors. But how does this change the way we sample via online research? And source permission-based, quality respondents? 

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Topics: Dynamic Sourcing, Online Sampling, Panels, online surveys, Sourcing, Ask the Expert

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