Lightspeed Blog

Ask the Expert: Enhancing Profiles and Maximizing Research Investments with Connected Data

Posted by Jacqui Amaral on May 3, 2019

As researchers, we have a wide range of people to please, from internal stakeholders, to external clients, to our consumers. We have budgets to be mindful of, investments to defend and respondents to satisfy (so they continue providing us valuable information!). 

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Topics: Digital Data Collection, Mobile Advertising, marketing research technologies, media buying, marketing research trends, Brand Advertisting, Survey Engagement, modern surveys, Ask the Expert

Ask the Lightspeed Expert: Healthcare Data Collection

Posted by Jacqui Amaral on Mar 27, 2019

Conducting quantitative and qualitative research can be a unique process when targeting healthcare audiences, such as physicians, payers, KOLs and patients. Best practices and techniques we use for consumer research can also be applicable to these audiences.

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Topics: data enrichment, media buying, data append, Healthcare Research, modern surveys, Ask the Expert

Ask The Lightspeed Expert: The Mobile Impact

Posted by Melissa Moxley on Mar 21, 2019

“You need to allow smartphone respondents into your survey!" Those of us in the business of survey design and panel management have been telling researchers this for years now, but we need to show you and not just tell you why.

In our latest Q&A, Chris Stevens, Chief Research Officer at Lightspeed, reviews some of the sticking points around this. 

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Topics: Mobile, Survey Design, mobile first, mobile marketing research, mobile surveys, Ask the Expert

Ask the Expert: Data Collection & Consumer Insights

Posted by Caroline Frankum on Feb 26, 2019

The Consumer Insights industry is one that is evolving at an exponential pace. Change of this magnitude is giving us reason to modernize our survey designs, evaluate how we’re sampling and sourcing respondents and pushing us be creative with connecting data sources that maximize research funds and extend the value of the insights we uncover.

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Topics: Digital Data Collection, Panels, Consumer Insights, modern surveys, Ask the Expert

Ask the Lightspeed Expert: Sampling & Sourcing

Posted by Jacqui Amaral on Feb 12, 2019

There is no denying that marketing research is evolving. New technologies, the abundance of data available and consumer dependence of smartphones being the biggest contributors. But how does this change the way we sample via online research? And source permission-based, quality respondents? 

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Topics: Dynamic Sourcing, Online Sampling, Panels, online surveys, Sourcing, Ask the Expert

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