Lightspeed Blog

The Future of Finance: Deciding Factors for Mobile Payment Apps in APAC

Posted by Daniel Chan on Aug 13, 2018

As online and app-based commerce rises across the globe, and notably in Asia-Pacific, so too is the popularity of online payment methods and consumer expectations of online banking. This shift follows the app-based interaction seen in many consumers. But, what does mobile payment usage really look like? And where is this taking off? Lightspeed undertook a research study amongst 2,100+ consumers across Hong Kong, China, Singapore, Australia, Taiwan and India to gauge;

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Topics: Data Driven Marketing, Marketing Research Data, APAC

Navigating an Amazon World in Australia

Posted by Kate Richards on Jul 13, 2018

With the launch of Amazon into the Australian market last year, Lightspeed collaborated with local client Retail Doctor Group, a retail consultancy, to explore the opinions of both consumers and retailers before and after launch. With the media hype and this dramatic change in the retail landscape, it was important to gauge consumer response and the retail impact to help mitigate potential risk for retailers.

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Topics: Marketing Research Data, APAC, Amazon

Boom or Bust: A Look at Consumer Perceptions of the Australian Property Market vs the Headlines

Posted by James Hurrell on Apr 30, 2018

With growing news of the Australian housing market’s downward trend in price, paired with a trend of increased average of days spent on the market, Lightspeed decided to investigate Australian perceptions relative to news reports. In particular, this study focused on eagerness to buy a property, how they feel the market has performed over the past 12 months, which channels Australians rely on for news and how on point they feel the news is to their position.

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Topics: Marketing Research Data, Consumer Insights, APAC, thought leadership

Australian Cricket Ball Tampering: Consumer Reaction

Posted by Eddie Hertz on Mar 28, 2018

The recent uproar over the Australian Cricket team's ball tampering incident has incited many comments from all kinds of punters; fans and non-fans of the game alike. To tap into how Australians really feel, Lightspeed ran an overnight poll among a nationally representative sample size of 300 respondents on the 26 March 2018.Lightspeed Quick Turn Insights - guaranteed results in 24-48 hours. Click here  to learn more! 

79% of respondents were aware of the incident, and just over half of these considered themselves cricket fans. Even if you are not a fan, chances are you have heard of this incident as an Australian.

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Topics: Marketing Research Data, APAC

2018 Chinese New Year Consumer Behaviour

Posted by Jeff Tsui on Feb 12, 2018

We hear about the rate of consumer change, but what do these behaviour’s look like when it comes to a traditional holiday season? We took a look at the intentions for 1500 panellists from five of our panels where Chinese New Year will be celebrated… what did we find?

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Topics: Market Research Trends, Marketing Research Data, APAC

Change in Chinese New Year Traditions contradicts economic shifts

Posted by Jeff Cao on Feb 12, 2018

A study from Lightspeed reveals 8% of Taiwanese people intend to give more than US$200 in each Red Packet.

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Topics: MRX Trends, APAC, marketing research trends

STUDY REVEALS VARIED FEELINGS ABOUT ANZAC DAY

Posted by Matt Hunt on Apr 20, 2016

A study recently conducted by Lightspeed GMI, a leading global online research provider, shows only 54.4% of Australians plan to mark ANZAC Day this year.

Although this is a lower than expected percentage, for those that mark ANZAC day they do so with deep reverence. For 83.6% the day means remembering fallen soldiers, of which 33.3% specifically remember a loved one who fought for Australia and 23.0% remember a loved one who served in the military somewhere else. Just 12.9% see it as a day off work.

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Topics: Market Research, Consumer Insights, APAC

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