Kantar's Profiles Blog

The who, what and why of Asia-Pacific’s mobile service app users

Posted by May Ling Tham on Aug 19, 2018

Today’s consumers are managing their lives through devices and this is making way for new entrants to the market. But with Uber surprisingly withdrawing from the SEA market earlier this year, we wanted to explore the ride share and food delivery apps more closely. Who is using them, which brands are succeeding, why is this…

Topics: Digital Consumer, Consumer Insights

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