Lightspeed Blog

Monthly Subscriptions: Are Americans Buying In?

Posted by Katy DiGiacomo on Aug 6, 2018

The consumer buying experience has changed…but not subtly. Gone are the days of Toy “R” Us kids or Friday night trips to Blockbuster and instead consumers are receiving deliveries from the Barkbox, Birchbox, and Blue Aprons of the world. For today’s burgeoning brands, relevance now equals accessibility (at the buyer’s fingertips) with a dash of custom curation added to the mix. Brands nowadays need to find ways to fit into a consumer’s life and let technology play a role in getting there. Forbes recently reported the subscription e-commerce market has grown dramatically over the last decade, from $57 million in 2011 to more than $2.9 billion today.

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Topics: Marketing Research Data, modern surveys

Marketing Data Integration Series Introduction

Posted by Jacqui Amaral on Aug 1, 2018

Anything and everything is now digital, and consumers are spending endless hours online. This isn’t new information for market researchers. Mary Meeker recently released her 2018 Internet Trend Report, and her key findings indicate that more than half the world is online so there are fewer new people to connect with. Here are just a few of her other takeaways according to Recode:

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Topics: Data Driven Marketing, data series

Bringing Modern Survey Techniques to Healthcare

Posted by Stefan Cave on Jul 26, 2018

If you ever find yourself in the London Millbank office, within minutes you’ll be subjected to the company’s most pressing rhetoric: how do we shorten surveys, how do you modernise them and how do we bring innovation to a rapidly changing industry?

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Topics: Video, Healthcare Research, modern surveys

Research techniques for planning and implementing the marketing mix

Posted by Lightspeed Research on Jul 25, 2018

This is the third in a series of blog posts on research uses and techniques. This blog focuses on planning and implementing the marketing mix via the 4 P’s of marketing—product, price, place, and promotion.

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Navigating an Amazon World in Australia

Posted by Kate Richards on Jul 13, 2018

With the launch of Amazon into the Australian market last year, Lightspeed collaborated with local client Retail Doctor Group, a retail consultancy, to explore the opinions of both consumers and retailers before and after launch. With the media hype and this dramatic change in the retail landscape, it was important to gauge consumer response and the retail impact to help mitigate potential risk for retailers.

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Topics: Marketing Research Data, APAC, Amazon

Modern Marketing Research: A Digital Playground for Brand Marketers?

Posted by Christine Clark on Jul 11, 2018

There’s been a lot of social media buzz in the market research world these past few weeks surrounding the Inc article, “What Your Brand is Missing by Skipping Digital Marketing Research.” The article’s author, Shama Hyder of Zen Media, asserts: “The connected consumer is empowered with so many choices, so many options, that brands have less time than ever to grab their attention.”

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Topics: thought leadership, modern surveys

Alzheimer's Disease: Caregivers and Family Members Speak Out

Posted by Bill Cash on Jun 19, 2018

June is Alzheimer’s and Brain Awareness Month; rightfully so, as Alzheimer’s and other brain diseases are the most common cause of dementia, and they touch many individuals and families. In 2017, it has been reported that worldwide, nearly 44 million people have Alzheimer’s or a related dementia.

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Topics: marketing research trends, Healthcare Research

Checking in on 2018 (Modern Survey) Resolutions

Posted by Melissa Moxley on Jun 7, 2018

We are about half way through the year; where do you stand on your 2018 resolutions?

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Topics: Survey Health Score, modern surveys

Four Healthcare Predictions for My Young Professional Colleagues

Posted by Matt Titus on May 25, 2018

This blog was originally published by Intellus Worldwide in their Young Professional Journal, Spring 2018

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Topics: thought leadership, Healthcare Research

Will you be watching the Royal Wedding this weekend?

Posted by Katy DiGiacomo on May 18, 2018

The Royal Wedding is less than 24 hours away. Will you be watching live? Lightspeed conducted a mobile poll yesterday with our US and UK respondents to see how likeable Meghan Markle is and which princess is most likeable. Could the Markle Effect on branding already be waning?

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Topics: modern surveys

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