Kantar's Profiles Blog

Ask the KANTAR Expert: Sampling & Sourcing

Posted by Jacqui Amaral on Feb 12, 2019

There is no denying that marketing research is evolving. New technologies, the abundance of data available and consumer dependence of smartphones being the biggest contributors. But how does this change the way we sample via online research? And source permission-based, quality respondents? 

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Topics: Dynamic Sourcing, Online Sampling, Panels, online surveys, Sourcing, Ask the Expert

Global Privacy Landscape for 2019 and Beyond

Posted by Jessica Santos on Feb 8, 2019

The global privacy landscape has changed dramatically in the beginning of this millennium. On the one hand, data is regarded as power and the new commodity or even currency, on the other hand, both data subjects and regulators have increasing demand of data privacy to avoid personal data violation.

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Topics: Privacy, gdpr

Health Tech: The Physician Perspective

Posted by Matt Titus on Jan 14, 2019

With the innovations in healthcare technology, it’s no surprise that consumers feel empowered to take control of their health and wellness with the help of web-connected mobile health (mHealth) devices and applications. Smartphone ownership and the use of wearable technology and health-related apps are on the rise, and the proof is in the data. Since 2015, smartphone ownership has risen 21%, the use of wearable technology has increased 12.3% and the use of health-related apps has increased 25%.

 

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Topics: Data Driven Marketing, thought leadership, Healthcare Research, health tech

A New Year for Data: Q&A with Caroline Frankum

Posted by Caroline Frankum on Jan 8, 2019

As with every New Year, 2019 comes with new resolutions and predictions. 

At Lightspeed, we've cemented our commitment to quality data and modern survey design; this year we aim to create holistic approaches that cater to the needs for simplicity, speed and scale. Below, Caroline Frankum, Global Chief Executive Officer at Lightspeed, shares insight on what you can expect from Lightspeed in the months to come and predictions for the industry in 2019. 

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Topics: Data Driven Marketing, Digital Data Collection, Prediction, thought leadership

Connecting to the World of Gaming

Posted by Mary Kyriakidi on Dec 11, 2018

"See you in an hour?” My son said to his friend as we were leaving school. I felt perplexed: I wasn’t aware of any playdate plans we had for the afternoon. When I asked him, he said they are meeting at Pet Sim on Roblox.

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Topics: Data Driven Marketing, Marketing Research Data

Purpose in Asia: What Matters to Consumers and Why it Matters to Brands

Posted by Becki Southern on Dec 6, 2018

We live in an increasingly socially connected and socially conscious world, causing many global brands to weave purpose into the fabric of their businesses - through mission statements, narratives and campaigns.

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Topics: Data Driven Marketing, Marketing Research Data, Emerging Markets, Consumer Insights, APAC, thought leadership

Validating Visuals: Exploring the Powers and Pitfalls of Using Visuals in Research

Posted by Becki Southern on Nov 30, 2018

Social media and the quality of online content is making visuals a currency we all deal in. As Jeff Bullas, 2018 Forbes Top 20 Influencer of Chief Marketing Officers, states “Photos are becoming the universal language”. 

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Topics: Data Driven Marketing, Marketing Research Data, visualization

A Spotlight on Gestational Diabetes

Posted by Rachel Bear on Nov 15, 2018

November marks National Diabetes Awareness Month, and this year, it spotlights gestational diabetes.

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Topics: Marketing Research Data, Healthcare Research

Mobile Survey vs. Modern Survey - What's the Difference?

Posted by May Ling Tham on Nov 7, 2018

We define a “mobile friendly survey” different from a “modern survey.” A modern survey involves more than a device agnostic design; all components of a modern survey are designed specifically with consumer’s time and experience in mind. Here are five tips for going modern: 

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Topics: Mobile, Respondent experience, mobile marketing research, mobile surveys, modern surveys

Still Fielding Long Surveys? Your Data is at Risk

Posted by Dean Abt on Oct 31, 2018

In 2009, the year following the iPhone’s release, eBay conducted $600 million in mobile transactions. Out of the gate eBay’s elegant app minimized friction throughout the acts of buying and selling. Ten years on, market research still struggles to keep pace. Why are links to 30-minute, even one hour plus surveys being emailed to potential respondents? What many refer to as the glacial pace of market research’s migration to mobile is not for lack of trying. Players new and old across the research project service arc have started entire companies, released new products, published parallel test findings and worked diligently to develop tools allowing the process of taking a survey on a smartphone to be as easy as booking a ride on Lyft. Many brand trackers have been redesigned and shortened without any changes to the valuable trend data and normative measures marketers use to make decisions.    

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Topics: Data Quality, modern surveys

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