Lightspeed Blog

Activating Research Segments: Marketing Data Integration (Part 4)

Posted by Steve Blum on Sep 6, 2018

Do you remember when we used our mobile phones exclusively for actually speaking with other people? It may be difficult to remember, but I promise there once was a time in the not-too-distant past when that ubiquitous device we carry with us was not used for messaging, mapping, Tweeting, Snapping, shopping, posting, watching, gaming, or the other multitudes of tasks we now use our devices for. The utility and functionality of our mobile devices and the underlying ecosystem of mobile networks, apps and other services has dramatically increased the value we derive from our “phones”. 

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Topics: data series, media buying, data enrichment

Sampling & Sourcing Pitfalls: Quota Problems?

Posted by Austen Lear on Aug 27, 2018

We’ve all been there. You spend endless hours perfecting a survey and imagining your ideal audience fallout. Might as well set some quotas to ensure that desired outcome, right? But now, as you take a step back, those quotas are starting to look a bit unrealistic and a little overwhelming. Take a deep breath, because I’m here to help provide solutions for some common pitfalls when it comes to setting quotas.

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Topics: Data Quality, Online Sampling

Connecting Third Party Data: Marketing Data Integration (Part 3)

Posted by David Tripepi on Aug 22, 2018

Survey respondents have a digital life outside their online panel community; a life as a consumer, an influencer and a potential buyer. But technology is evolving, and so is digital usage. Consumers are leaving a bigger digital fingerprint that increases exponentially by the minute, if not by the second. It expands by source, by type and by size. It is creating an ocean sized pool of third party data, which we are still learning how to best utilize in our data collection and analysis.

In our Marketing Data Integration series, we first touched upon how to get the best data output from your survey questions, now we will look at integrating third party data. How can we access this data pool? How do we link survey data to it for a holistic, enriched view of our customers and non-customers? Let’s explore…

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Topics: data series, data append, modern surveys

The who, what and why of Asia-Pacific’s mobile service app users

Posted by May Ling Tham on Aug 19, 2018

Today’s consumers are managing their lives through devices and this is making way for new entrants to the market. But with Uber surprisingly withdrawing from the SEA market earlier this year, we wanted to explore the ride share and food delivery apps more closely. Who is using them, which brands are succeeding, why is this…

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Topics: Consumer Insights, Digital Consumer

Finding Existing Answers: Marketing Data Integration (Part 2)

Posted by Jason Dodge on Aug 15, 2018

When you need to search for something on the internet, where do you go first?

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Topics: data series, Digital Data Collection, modern surveys, data search

The Future of Finance: Deciding Factors for Mobile Payment Apps in APAC

Posted by Daniel Chan on Aug 13, 2018

As online and app-based commerce rises across the globe, and notably in Asia-Pacific, so too is the popularity of online payment methods and consumer expectations of online banking. This shift follows the app-based interaction seen in many consumers. But, what does mobile payment usage really look like? And where is this taking off? Lightspeed undertook a research study amongst 2,100+ consumers across Hong Kong, China, Singapore, Australia, Taiwan and India to gauge;

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Topics: APAC, Marketing Research Data, Data Driven Marketing

Framing Questions: Marketing Data Integration (Part 1)

Posted by Alex Wheatley on Aug 8, 2018

If you've seen the introduction to our Marketing Data Integration Series, you understand the extent new technology and mobile plays in modern research. So now you're on a mission to modernize your research (bravo!). You understand how to reach the representative audience you need (include mobile!), and you’ve identified the right tools available to get the answers you need (responsive programming!).

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Topics: data series, modern surveys, questionnaire design

Monthly Subscriptions: Are Americans Buying In?

Posted by Katy DiGiacomo on Aug 6, 2018

The consumer buying experience has changed…but not subtly. Gone are the days of Toy “R” Us kids or Friday night trips to Blockbuster and instead consumers are receiving deliveries from the Barkbox, Birchbox, and Blue Aprons of the world. For today’s burgeoning brands, relevance now equals accessibility (at the buyer’s fingertips) with a dash of custom curation added to the mix. Brands nowadays need to find ways to fit into a consumer’s life and let technology play a role in getting there. Forbes recently reported the subscription e-commerce market has grown dramatically over the last decade, from $57 million in 2011 to more than $2.9 billion today.

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Topics: modern surveys, Marketing Research Data

Marketing Data Integration Series Introduction

Posted by Jacqui Amaral on Aug 1, 2018

Anything and everything is now digital, and consumers are spending endless hours online. This isn’t new information for market researchers. Mary Meeker recently released her 2018 Internet Trend Report, and her key findings indicate that more than half the world is online so there are fewer new people to connect with. Here are just a few of her other takeaways according to Recode:

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Topics: Data Driven Marketing, data series

Bringing Modern Survey Techniques to Healthcare

Posted by Stefan Cave on Jul 26, 2018

If you ever find yourself in the London Millbank office, within minutes you’ll be subjected to the company’s most pressing rhetoric: how do we shorten surveys, how do you modernise them and how do we bring innovation to a rapidly changing industry?

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Topics: Healthcare Research, modern surveys, Video

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