Technology has considerably evolved – breeding a new type of consumer. Smartphones now dominate web browsing and social media enables consumers to openly voice opinions. Lightspeed GMI built its mobile offering on the same state-of-the-art platform used to conduct online surveys, resulting in one integrated solution for various data collection methodologies. With huge growth in the people accessing the Internet via mobile devices, there are more opportunities to capture information about purchasing behaviors and activities in real-time. Here is snapshot of the digital consumer across the Asia-Pacific region.
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