Lightspeed Blog

Wei Guo

Business Development Director, Hong Kong

Wei Guo is Business Development Director with Lightspeed Hong Kong, servicing clients across Hong Kong and Taiwan for their digital data collection needs. Prior to his current role, he also serviced clients in project management side, specializing in the execution of multi-country market research projects.

Prior to joining Lightspeed, Wei worked at other agencies including TNS Hong Kong and Nielsen HK. He has more than nine years of experiences in the market research space. Wei holds MSc Degree in Computer Science at University of Essex, UK and Bachelor Degree in Engineering from Xi’an Jiaotong University, China.

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Posted by Wei Guo on Mar 8, 2017

Chinese New Year (CNY), also known as the Spring Festival in Mainland China, has been celebrated for thousands of years. Traditional Chinese customs are observed with this holiday, such as giving red pockets, family gatherings and reunion parties and gift giving. Many argue that these customs and behaviors cannot be easily influenced or replaced by external factors. However, China is a fast adopting culture increasingly driven by the latest technologies. With this in mind, Lightspeed ran a short survey following the 2017 CNY holiday amongst 1,024 of its panelists in China, to understand how and if new technologies have changed the way people celebrate today.  

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Topics: Marketing Research

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