Lightspeed Blog

Reshma Krishna

Senior Director – Product Management

Reshma is a technology professional with more than 10 years of experience spanning the retail, CPG market research, and insurance industries. She currently serves as Senior Director of Product Management at Lightspeed where she leads cross-functional teams focused on product execution.

Prior to joining Lightspeed, Reshma worked at Kantar Millward Brown and Nielsen in both product management and analytics roles, most recently as Senior Director, Product Innovation for Media and Digital Practice. She also held management roles at Accenture and Market6.

Reshma holds a B.S. in Chemistry, Physics and Mathematics from the University of Kerala and a PGDBA, Business Administration and Management from Mahatma Gandhi University.

Recent Posts

Validating Segments: Marketing Data Integration (Part 5b)

Posted by Reshma Krishna on Sep 17, 2018

We’re researchers, so it makes sense that we love data. Big data, small data, and all data in-between. But does our love run so deep we overlook the validity of all the data we use? Deloitte Insights brings up a good point, “When big data contains bad data, it can lead to big problems for organizations that use that data to build and strengthen relationships with consumers.”

Read More

Topics: data series, validation

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all