Kantar's Profiles Blog

Nikolina Sakelliou

Business Graduate

Nikolina joined Kantar's Profiles Division in 2018 as Business Graduate. Throughout the program, she will go through rotations in different departments of the company ranging from modern survey design and data, to operations and sales. Within her role, she has been exposed to a variety of positions and has been helping with survey design and scripting, end-to-end project management and the delivery of efficiencies for different teams around the company.

Recent Posts

Conjoints in Healthcare Research: Not Always As Easy As ABC

Posted by Nikolina Sakelliou on Jul 22, 2019

Do you want to optimise your product development? Improve your market share? Achieve growth?

I mean, of course you do, who wouldn’t? But, at the same time, you’re finding this challenging. You can’t really pinpoint where the gap lies and identify what the next steps should be. Well, if that’s the case then keep reading. Because Conjoint Analysis might be the right solution for you.  

Healthcare companies win over physicians by putting the right combination of features in their products and charging the right price. It is as simple as that; and Conjoint Analysis helps you do exactly that.

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Topics: questionnaire design, marketing research best practices, Healthcare Research

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