Kantar's Profiles Blog

Matt Titus

Vice President, Business Development, Lightspeed Health- Americas

Matt Titus serves as Lightspeed Health's Vice President, Business Development – Americas. In this role, he brings in-depth knowledge of healthcare research initiatives and strategic thinking to further identify key growth opportunities for Lightspeed Health. Titus is responsible for driving revenue and account strategies in the Americas. Prior to joining the company, Titus served as Senior Sales Director at Sermo. In this role, he led Sermo’s sales and revenue growth initiatives across the pharmaceutical, consulting, financial and agency verticals.

Recent Posts

Health Tech: The Physician Perspective

Posted by Matt Titus on Jan 14, 2019

With the innovations in healthcare technology, it’s no surprise that consumers feel empowered to take control of their health and wellness with the help of web-connected mobile health (mHealth) devices and applications. Smartphone ownership and the use of wearable technology and health-related apps are on the rise, and the proof is in the data. Since 2015, smartphone ownership has risen 21%, the use of wearable technology has increased 12.3% and the use of health-related apps has increased 25%.

 

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Topics: Data Driven Marketing, thought leadership, Healthcare Research, health tech

Four Healthcare Predictions for My Young Professional Colleagues

Posted by Matt Titus on May 25, 2018

This blog was originally published by Intellus Worldwide in their Young Professional Journal, Spring 2018

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Topics: thought leadership, Healthcare Research

Spring Is In Bloom, and So Are Our Patient Panelist’s Allergies

Posted by Matt Titus on Apr 25, 2018

Spring is in the air! The grass is greener, trees are sprouting leaves and the flowers are beginning to bloom. For some, the season marks a time of new beginnings, but to others, it’s the start of cut grass and intense pollen. In 2015, 8.2% of American adults were diagnosed with hay fever, an allergy most commonly caused by pollen or dust, resulting in symptoms such as a runny nose, itchy eyes, scratchy throat and coughing. And in 2010, 11.1 million visits to a physician’s office resulted in a primary diagnosis of hay fever

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Topics: Marketing Research Data, Consumer Insights, minipoll, Healthcare Research

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