Kantar's Profiles Blog

Marketing Director, The Americas

Laura is a marketing communications strategist with 20 years of experience in both the consumer brand and B2B spaces, working with everyone from school principals to Playmates along the way. She’s had a broad range of management and creative responsibilities and enjoys uncovering unique ways to position products, missions, services, and events.

Prior to joining Lightspeed in 2014 as marketing director for the Americas region, Laura worked in the market research space for The Magnetic Collective as marketing consultant and Omnicom’s Hall & Partners as their U.S director of marketing and communications. Previous positions include marketing and communications leadership jobs at The TemPositions Group, Playboy Enterprises and News America Digital Publishing (part of News Corporations).

She is also a passionate supporter of causes important to her and is most proud of the work she did with Jersey City’s Hudson Cradle (a home for infants with special health and developmental needs who were awaiting foster care) where she assisted with event planning, development work and PR for nearly seven years. She was Chair, Taste of Hudson 2007 (April 19, 2007) and Co-Chair, Taste of Hudson 2006 (April 6, 2006), the most successful fundraisers in the non-profit’s 19-year history.

Laura earned an AAS degree in Advertising Communications from SUNY FIT and a BA degree in communications from Trenton State College (now The College of New Jersey).