Lightspeed Blog

Jason Dodge

Senior Vice President, Data Solutions – The Americas

Jason Dodge is responsible for managing partnership development and the regional commercial deployment of Lightspeed’s data solutions, including audience targeting and consumer insight products. Additionally, he works in close collaboration with Lightspeed’s Global Product Team to drive new revenue opportunities and lead the growth of data connected partnerships.

Dodge joined Lightspeed from Wunderman Data / KBM Group where he served as Managing Director for Global Markets. He successfully launched Wunderman’s emerging data activation and data management platform across APAC, EMEA and LATAM, along with managing global digital platform and data partnerships. Prior to Wunderman, he spent 10 years at Epsilon as Vice President & General Manager, Client Accounts. In this role, he helped his retail and consumer goods clients leverage their data across the spectrum of direct & digital channels, including email, web, social, mobile, display, search, in-store & direct mail.

Recent Posts

What Market Research Can Learn from Siri & Alexa

Posted by Jason Dodge on Oct 15, 2018

Innovation is impacting every part of our lives, with smartphones making the world available from our pocket with a simple click, swipe or voice command. And now Apple HomePod and Amazon Echo, teamed up with our friends Siri and Alexa, are giving us direct access to information without the need to reach for a device.

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Topics: smart speaker, marketing research trends, Marketing Research Data, data search

Finding Existing Answers: Marketing Data Integration (Part 2)

Posted by Jason Dodge on Aug 15, 2018

When you need to search for something on the internet, where do you go first?

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Topics: data series, Digital Data Collection, modern surveys, data search

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