Anything and everything is now digital, and consumers are spending endless hours online. This isn’t new information for market researchers. Mary Meeker recently released her 2018 Internet Trend Report, and her key findings indicate that more than half the world is online so there are fewer new people to connect with. Here are just a few of her other takeaways according to Recode:
You want simple, faster, better access to data and people.
We’ve heard this message loud and clear. Industry statistics have overwhelmingly communicated that consumers are living and working on their smartphones and tablets, but researchers are not writing surveys to reach the modern respondent.