Everyone knows the numbers and the growth story.
Online Hispanic consumers are a valuable segment in the US population that is socially engaged. There are 41 million Hispanics online who over-index on key digital behaviors. According to recent research by Unilever and Mindshare, Hispanics are twice as likely to share content as non-Hispanics, and do so five times more frequently. This represents a tremendous opportunity for brands, with an IRI analysis showing that a $1bn+ CPG company can earn an extra $71m in revenue annually by investing more effectively in the Hispanic consumer.
But how many of you have grown your client's business on Facebook?