Rational Buying Decisions in Online Market Research
I attended the Dutch Marketing & Insights Event (MIE) on 4 -5 February 2015. The MIE is organised by the Dutch Market Research Association (MOA) and is an annual returning event. This edition again contained a lot of interesting workshops which highly contribute to the knowledge and skills of market researchers. Without a doubt, the most discussed topic at MIE was Big Data and analyse techniques for traditional market research. For this blog I want to focus on the latter topic.