Lightspeed Blog

Bonnie Breslauer

Bonnie Breslauer served as Executive Vice President of Client Relations at Lightspeed until early 2017. Previously, Bonnie worked for major full-service marketing research suppliers including TNS, the M/A/R/C Group, and Maritz Marketing Research. Bonnie is a strong proponent of the Quality arena and specialized in the design and implementation of Customer Relationship Management programs.

Bonnie earned her B.S.B.A. in Marketing and Management at Georgetown University, Washington, D.C. She also participated in an international business program at Oxford University, Oxford England.

Recent Posts

Long Live Online Panels!

Posted by Bonnie Breslauer on Mar 3, 2016

According to a recent GRIT Sample Report* presented at SampleCon in January, 81% of industry buyers and sellers believe traditional panels are dying. At the same time, over half believe traditional panels are the gold standard. Traditional research panels do bring advantages that yield data quality; perhaps most important, they are not associated with loyalty programs. Rather, panelists are sequestered solely for the purpose of taking surveys which minimizes bias. Other important benefits include validation of people’s identities upon registration as well as extensive profiling that can be used not only for targeting, but also to shorten surveys by appending data. Double opt-in panels also facilitate the integration of behavioral and attitudinal data sets. 

Read More

Topics: Online Sampling, Marketing Research, Online access panels

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all