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Kantar's Profiles Blog
Welcome to 2020! A Deeper Understanding of People for the Year ahead
Five Reasons the Kantar Profiles Network improves your access to actionable data
What steps do you take to generate Quality data?
Accessing the Already Connected Consumer
Connecting Data Sources with Security
Brand Buying Loyalty: What Makes consumers Go Back Again and Again?
Selfies, Chatbots and the State of Mobile Banking
Conjoints in Healthcare Research: Not Always As Easy As ABC
How 5% Rotating Category Rewards Programs Are Impacting Competing Credit Cards
Using Chatbot Technology to Enhance Audience Understanding
Keeping Up with Today’s Consumers Across Asia-Pacific
Ask the Expert: Enhancing Profiles and Maximizing Research Investments with Connected Data
comScore Captures & Validates Real World Behaviors by Measuring “Say vs. Do”
Dining Rewards can Help Restaurants Take a Bigger Bite out of Credit Card Sales
Ask the Lightspeed Expert: Healthcare Data Collection
Ask The Lightspeed Expert: The Mobile Impact
Here’s How Nutrition Labels Will Impact Alcohol Sales
Ask the Expert: Data Collection & Consumer Insights
Ask the KANTAR Expert: Sampling & Sourcing
Global Privacy Landscape for 2019 and Beyond
Health Tech: The Physician Perspective
A New Year for Data: Q&A with Caroline Frankum
Connecting to the World of Gaming
Purpose in Asia: What Matters to Consumers and Why it Matters to Brands
Validating Visuals: Exploring the Powers and Pitfalls of Using Visuals in Research
A Spotlight on Gestational Diabetes
Mobile Survey vs. Modern Survey - What's the Difference?
Still Fielding Long Surveys? Your Data is at Risk
Consumers Are Changing, So Are Surveys and Recruitment
Step by Step Guide to Modernizing Your Surveys
What Market Research Can Learn from Siri & Alexa
Perception of Mental Health in the Workplace
A Modern Approach to Data Collection: Marketing Data Integration Series Wrap-Up
The Power of Visualization: Marketing Data Integration (Part 6)
Validating Segments: Marketing Data Integration (Part 5b)
Validating Sources: Marketing Data Integration (Part 5a)
Activating Research Segments: Marketing Data Integration (Part 4)
Sampling & Sourcing Pitfalls: Quota Problems?
Connecting Third Party Data: Marketing Data Integration (Part 3)
The who, what and why of Asia-Pacific’s mobile service app users
Finding Existing Answers: Marketing Data Integration (Part 2)
The Future of Finance: Deciding Factors for Mobile Payment Apps in APAC
Framing Questions: Marketing Data Integration (Part 1)
Monthly Subscriptions: Are Americans Buying In?
Marketing Data Integration Series Introduction
Bringing Modern Survey Techniques to Healthcare
Research techniques for planning and implementing the marketing mix
Navigating an Amazon World in Australia
Modern Marketing Research: A Digital Playground for Brand Marketers?
Alzheimer's Disease: Caregivers and Family Members Speak Out
Checking in on 2018 (Modern Survey) Resolutions
Four Healthcare Predictions for My Young Professional Colleagues
Will you be watching the Royal Wedding this weekend?
Boom or Bust: A Look at Consumer Perceptions of the Australian Property Market vs the Headlines
Spring Is In Bloom, and So Are Our Patient Panelist’s Allergies
Online Behavior: Mobile vs Desktop
Smart Speakers: The Next Step for Modern Survey Design?
Credit Card comparison Shopping: The Impact of Digital Marketing
Australian Cricket Ball Tampering: Consumer Reaction
What’s in a Word: A look at Gender Differences in Verbatim
Storytelling: A Modern Data Love Story
2018 Chinese New Year Consumer Behaviour
Change in Chinese New Year Traditions contradicts economic shifts
High Quality, Clean Data: 5 Design Best Practices
2018 Top Challenges & Opportunities in Research
10 Diagnostic Techniques to Help Optimize Mobile Surveys
'Tis the Season to Know Your Consumer
What now? Looking at voter feelings after the same sex marriage vote results
Is Digital Marketing Restricting Diversity?
6 Ways to Build a Modern Survey
Modern Surveys Need the ‘Write’ Stuff, Too
Understanding Amazon’s Australian launch through consumer opinion
The Seasons of Change: How Does Global Warming Impact Consumer Behavior?
Rebuilding the Brand of Market Research
The differences between Australia’s Marriage Equality Voters
CONSUMERS LOOK TO BANKS FOR REASSURANCE AFTER EQUIFAX BREACH
Can You Really Trust Uninterested Respondents?
Consumer Trends: What Personal Loans Look Like Today
Are your surveys healthy?
Citi vs. Chase: A Look At Credit Card Acquisitions
What market researchers can learn from start-ups
Credit Card Rewards Redemption: What Appeals to Consumers
CAPTURING THE VOICE OF TODAY'S INFLUENCERS: A Q&A WITH JULIE ARBIT
Distracted Driving: How Mobile Enables Risky Behavior
The Logic of Mobile
What's In a Word? The Power of an Open-Ended Question
Research Techniques for Strategic Marketing Management and Marketing Performance
The Marketing Research Missing Link: A Visual Framework
The Future of PCs in Digital India
Mobile has Changed and Nothing is Different (in Marketing Research)
“You’re in Market Research - does that mean counting vegetables?”
Brands Can Weather Extreme Content Storm Without Heading for the Exits
My Name is Jon Puleston and I Am Addicted to Information
The Move to Mobile First
The Amazon in the Room?
Better Marketing for Market Researchers: Lessons from Insights Marketing Day
TECHNOLOGY: A DISRUPTION TO THE TRADITION OF CHINESE NEW YEAR?
Millennials Evolve, Why Isn’t Marketing Research?
AU Open: Tennis Sticks with Tradition for Viewer Media Consumption
A Look at Insurance Providers in Australia
Thoughts from a Marketer in Market Research
THE WORLD IS GOING MOBILE: HERE'S WHAT IT MEANS
FIVE MARKETING RESEARCH PREDICTIONS FOR 2017
VIDEO AS A DATA SOURCE
Enriching insights with technology
The US Election – Do Australians Care?
Appropriate Design and Evaluation of a Weighting Scheme
DEBUNKING WEIGHTING MISCONCEPTIONS
‘A panel supplier’ or ‘a value adding data collector’ – The choice is yours
What Market Researchers Can Learn from New Orleans Jazz
The Beginner's Guide to Data Appends
Six Tips Marketing Researchers Can Learn from Social Media
The Census – A Threat to Online Surveys?
Being ‘smart’ with your data integration
Hello from the Mobile Side
Millennials in Market Research: Providing a Platform for Feedback
Four Tactics for Updating Tracking Studies
IS TECHNOLOGY MAKING IT EASIER FOR CONSUMERS TO ‘SWIPE LEFT’ ON MRX?
Four Tips for Mobile Market Research
UNCERTAINTY IN THE AIR, WILL THE AUSTRALIAN FEDERAL ELECTION CONFUSE AS MUCH AS BREXIT?
Why does qualitative research have to mean a focus group?
Why You Should Never Sample on Auto-Pilot
Why Audience Targeting is something Market Researchers need to Familiarize Themselves With
What Marketing Researchers Can Learn from Digital Marketing: Five Common Mistakes
Sampling Best Practice: Probability versus Nonprobability, Redux
How can I blend Sample sources without impacting my data?
Marketing Research Today: The Growing Importance of Target Marketing
Reducing false positives in survey data quality checks
SURVEY CONFESSION: THE IMPACT OF SURVEY DESIGN ON HONESTY
MOBILE FIRST, PANELIST EXPERIENCE & VIDEO: CONVERSATIONS FROM CASRO
ONLINE RESEARCH MYTHBUSTING: HOW DO I KNOW THEY ARE WHO THEY SAY THEY ARE?
Your Assumptions are Wrong; Three Ways Market Research is Changing…Again
STUDY REVEALS VARIED FEELINGS ABOUT ANZAC DAY
How to make a good prediction
What + Why: Revealing the Gaps
Would you answer these questions?
Video is the New Photo
Long Live Online Panels!
Panels will struggle, but won’t die
Seven Key Questions Marketing Researchers Are Asking Today
Millennials in Marketing Research: Reshaping Our Industry
UNDERSTANDING EMOTIONAL MEASUREMENT: A Q&A WITH MATT CELUSZAK OF CROWDEMOTION
Consumers Reveal What They Want for Valentine’s Day
Why Consent is Essential
Exploring Ways to Augment Data Collection: 2016 Lunar New Year Study
Great or Good Enough? Why Marketing Researchers Can’t Settle
Political Profiler: Tapping Into Voter Insights
The Future of Panels
OBSERVATIONS FROM A MARKETING RESEARCH NOVICE: THREE CREATIVE WAYS TO SOLVE TODAY’S RESEARCH CHALLENGES
2016: The Year of Creating New Value
THREE PREDICTIONS FOR MARKETING RESEARCH IN 2016
Celebrating Innovation in Marketing Research
Mobile Introduces the Video Star
MRX BEST PRACTICES: How to Run a Mobile Diary Project
Practical Tips for Writing and Designing Better Survey Questions [SlideShare]
Leveraging Social Intelligence Tools: How Trump Can Avoid Blowing SNL Hosting Gig
#MRX and Gender Equality: Kristin Luck’s Motivation for Change
The New Question for Mobile Research: App vs. Web?
Driving Forward with Purpose: A Q&A with Kristin Luck
Survey Design Best Practices: Three Key Considerations
Transitioning to Online: Differences in Marketing Research Data
Connecting Technology, Disconnecting Culture: How Will this Affect Online Marketing Research?
Speak Up for Voice Research
Marketing Research 101: Six Common Mistakes in Survey Questionnaire Design
Your Favorite Candidate Says a Lot about You: Using a Social Intelligence Tool to Measure Social Dominance
How to Win with Hispanics on Facebook: A Quick Service Restaurant Case Study
Still With Me: Ten Ways to Drive Survey Engagement
Location, Location, Location: How to Use Mobile Location Services to Improve Market Research
Is the Marketing Research Industry Moving at the Same Pace as Consumers?
What Market Researchers Can Learn from Film Script Writers
New Study on eWallet Adoption in the US
Sounds of Summer: Leveraging Relevant Music to Create a Brand Sound
People with Disabilities Get ‘Uber’ Good News
An Open Discussion on the Impact of Respondent Sourcing
Debunking Marketing Research Myths: Mobile and Open-Ends Don't Mix
Technology: It's Personal!
Goodbye CATI, Hello Mobile First
Big Data and Market Research: Separate Disciplines or Blended Opportunity?
Permission to Walk Away from Survey Trends
What makes a researcher go from good to great?
Is your mobile device distracting you?
Companies feeling the love from mobile device users
The Australian ecommerce divide
Fifty Shades of Targeting: Tapping into Social Intelligence Insights
Could Mobile Devices be the Death of Grids?
Data-driven marketing and the privacy paradox
How Long is too Long on a Mobile Device?
Sports Marketing: Trying to avoid ads? Think again.
10 Guidelines for Making a Survey Device Agnostic
Technology Takeover or Take Off?: Data Driven Marketing
Should you leave your sample to chance?
Giving Voice to Research: Mobile Devices and Data Collection
Millennials Driving the Demand for Mobile Banking
The Evolution of Social Media
"Nothing in life is as important as you think it is when you are thinking about it”
American Express, Costco Part Ways
Celebrating Valentine's Day
What Are Marketing Researchers Discussing?
Moving from Insight to Forecasting
Empathetic Questioning: Asking Questions with the Intent to Understand
Connecting consumers: How research communities boost your business
Talent Management: Integrating Talent Principles into an Organization’s Strategic Plan
How I feel is how I choose: A Gedankenexperiment
Facebook Face-off: Cosmetics
Universal Focus on Clients
Changing Surveys – Survey 3.0
Leveraging Lightspeed GMI Honesty Detector for Research Quality
Presenting to the Future
Context Mindshare Comparison: Spotify Fans vs. Taylor Swift Fans
Research & Results 2014 – Fighting Against Boring Surveys
Whirlpool’s Recipe for Tapping into Emotional Insights
Accessibility Research: The Key To Helping Innovators Do More for People with (and without) Disabilities
Halloween Goes Hollywood: A Lightspeed GMI Mobile Report
Mobile Research…Evolution or Revolution?
The Digital Consumer in Asia-Pacific: More Opportunities to Capture More Information
A Middle Way Out in Berlin
Marvel Comics – a Multicultural Trailblazer?
The Transformation of Marketing Research
Back to the future: Embracing innovation in the research world
The science of prediction
Proclivity Toward Representivity
An Appetite for Bite-Sized Chunks
5 Reasons You May Need To Update Your Tracker
Digital, global, local, mobile
The Answer Lies in the Question
Getting Nowhere Fast: The Impact of Speeders in Multi-Country Studies
Pants on fire: Testing Untruthfulness
Vive la Difference
What It Is and What It Isn’t — 8 Things Everyone’s Asking about Gamification
Can Survey Gaming Techniques Cross Continents?
Where Do Survey Respondents Come From?
Don’t Know Much about Routers
Answering the Tough Questions: The Martin Filz Edition
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