Lightspeed Blog

Four Tactics for Updating Tracking Studies

Posted by Kate Richards on Jul 27, 2016

We understand that changing a tracker can be a daunting prospect, but with more than 50% of panellists now registering via tablets and smartphones, it is essential that trackers are designed for today's technology. By excluding or limiting mobile and tablet responders, you could be missing out on the full scope of your target audience and their valuable insights. Here are simple, but game changing tactics that we recommend when reviewing your tracker.

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Topics: Trackers, Marketing Research, mobile first

Changing Surveys – Survey 3.0

Posted by Martin Filz on Dec 2, 2014

The world is changing, and the way consumers view, access and consume media is evolving faster than any of us could have imagined. There are now devices that people can access on the move, wear and even link into their everyday activities. But as this evolving digital consumer develops, how are researchers keeping pace – or are we falling behind?

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Topics: Trackers

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