Kantar's Profiles Blog

What steps do you take to generate Quality data?

Posted by Chris Stevens on Nov 28, 2019

Today users of research data and insights are regularly – and maybe unwittingly - confronted by a tradeoff between speed, quality and cost whilst juggling the need to move faster with tighter budgets.

Read More

Topics: Research Quality, Innovation, Survey Length, Survey Design, Online Sampling, Market Research, Data Quality, marketing research best practices, Survey Engagement, modern surveys, Sourcing

Ask the Expert: Enhancing Profiles and Maximizing Research Investments with Connected Data

Posted by Jacqui Amaral on May 3, 2019

As researchers, we have a wide range of people to please, from internal stakeholders, to external clients, to our consumers. We have budgets to be mindful of, investments to defend and respondents to satisfy (so they continue providing us valuable information!). 

Read More

Topics: Digital Data Collection, Mobile Advertising, marketing research technologies, media buying, marketing research trends, Brand Advertisting, Survey Engagement, modern surveys, Ask the Expert

Can You Really Trust Uninterested Respondents?

Posted by Alex Wheatley on Sep 25, 2017

Survey design in research is something that has generally evolved rather than proactively developed with questions phrased in the language of research and designed solely to answer the researcher’s query. What we tend to forget is whether anyone actually wants to read that question, let alone whether it’s engaging enough to make someone want to answer it.

Read More

Topics: Healthcare Research, Survey Engagement

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all