Lightspeed Blog

Would you answer these questions?

Posted by Susan Frede on Mar 28, 2016

Do you think like a respondent?

Poor quality survey design leads to low completion rates, high dropout rates, speeding, suspicious behavior, panel attrition and higher sample costs. Ultimately poor design can lead to bad business decisions. Mobile may finally force better survey design and better-written questions. 

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Topics: Respondent experience, Market Research, research on research, questionnaire design

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