Lightspeed Blog

Panels will struggle, but won’t die

Posted by Martin Filz on Mar 2, 2016

A recent blog from Lisa Wilding-Brown likened panels to “the polar icecaps of the industry.” It referenced grabbing an ice cold beverage for the read and this was spot on - I found the article refreshing.

Why? Because another panel leader bluntly and accurately outlined the key issue for panels today - that surveys are no longer fit for purpose. We know more than 50 percent of panellists are engaging via their mobile devices, yet they complete only 2 percent of studies on these devices. What’s more, there is nearly double the drop off rate compared to PC users.

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Topics: Market Research, Panels, Online access panels

The Future of Panels

Posted by Frank Kelly on Jan 20, 2016
This blog post was originally published on GreenBookBlog.org.

Are the best days of online research panels behind us?

Research fieldwork methodologies come and go. Postal panels, central location interviewing and CATI all had their moments, but are now outmoded. By all indications, the peak of online panel research was more than five years ago when we had large, responsive, deeply profiled panels. Today, panels are less responsive; respondents do not remain in panels as long and two key benefits of panels, sample selection and panel profiling processes, have largely been replaced by lower quality dynamic pre-screening and respondent allocation algorithms.

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Topics: Communities, Marketing Research, Panels, Online access panels

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