Lightspeed Blog

The Census – A Threat to Online Surveys?

Posted by David Shannon on Aug 29, 2016

The recent compulsory online census in Australia stirred a considerable amount of controversy, and for seemingly good reason. Ahead of census day, concern was raised by many Australian residents at being told they must share information, but when it was then virtually impossible to complete on the night (the handful of those who managed to submit it notwithstanding), many were up in arms.

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Topics: Online Sampling, Marketing Research, online surveys

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