Technology is evolving, and so is consumer behavior. As researchers, we've adapted our survey designs and interview techniques as a result. But modifying survey designs for today's respondent isn't as simple as making it mobile compatible. Surveys need to be optimized for a better, more modern consumer experience. Here are six tips to consider when building a modern survey.
You want simple, faster, better access to data and people.
We’ve heard this message loud and clear. Industry statistics have overwhelmingly communicated that consumers are living and working on their smartphones and tablets, but researchers are not writing surveys to reach the modern respondent.