Lightspeed Blog

THE WORLD IS GOING MOBILE: HERE'S WHAT IT MEANS

Posted by David Shanker on Jan 10, 2017

It’s been said for years that now is the time for mobile research, but we never seem to make the progress we want or need to make. But, now is really the time for mobile in market research. Why? Because we need to communicate with consumers/panelists in the way that they communicate, and the best way to accomplish this is by going mobile.

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Topics: Marketing Research, mobile marketing research

Being ‘smart’ with your data integration

Posted by Tiama HD Fowler on Aug 16, 2016

Most of us know that the mobile phone industry is on a pretty serious surge of personal use. In fact, think of one person you know that does not have a mobile phone. Coming up short? This is precisely the reason why all marketing researchers should have a strong focus on mobile.

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Topics: Digital Data Collection, data enrichment, data append, mobile marketing research

Four Tips for Mobile Market Research

Posted by Sarah Canning on Jul 5, 2016

Mobile phones provide an ideal method to collect and understand consumer behavior. Given their ability to capture real time responses, there are endless opportunities with mobile market research that we can utilize or further develop. As researchers, to capture authentic and honest input, we must implement best practices. Marketing researchers need to think mobile and consumer, first.

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Topics: Marketing Research Data, mobile first, mobile marketing research

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